Knowledge is Power
Evaluating and managing the visibility and revenue your Internet marketing program generates is both critical and challenging. The Internet is now a part of our daily lives — most people spend some amount of time scanning and progressing from site to site. As a result, many prospective patients have little recollection as to where they found your practice. Unfortunately, not knowing where or how people found you can adversely affect your marketing investment decisions. At Ceatus, we apply our technology and experience to determine where your patients are coming from. We keep track of your most valuable asset: your potential patients.
The Value of Call and Email Tracking
Understanding the methods prospective patients use to contact your practice can be used to your advantage. At Ceatus, we offer sophisticated call and email tracking systems that identify the source and outcome of the leads generated by your marketing campaigns. Doctors listed in Consumer Guide to Bariatric Surgery® can have their profile pages equipped with unique phone numbers and secure email technology. We also offer specialized contact forms and unique tracking phone numbers for our SEO clients to ensure that your website marketing efforts are generating a return on your marketing investment.
Achieve Success, One Month at a Time
Your Internet marketing results change over time, sometimes quickly. At Ceatus, we believe it is essential to evaluate your Internet marketing statistics each month. We provide customized reports for all of our clients so that we can accurately assess the accomplishments and intercede immediately when there are areas that need attention. As a Ceatus SEO client, you will receive an individualized search engine ranking report that identifies the status of your search engine rankings for target key words. This report includes objective measures that enable us to continue generating top rankings for your website. Each of our directory clients listed in Consumer Guide to Bariatric Surgery® receives monthly lead and traffic reports that are generated from our proprietary statistical lead-tracking program, as well as a lead report from Google Analytics. These monthly reports identify leads generated from your directory profile pages as well as leads produced when your website is visited from your profile page, giving you the power to identify the number of new patient consultations that result from your listings.
Don't Fall Short: Utilize Analytics
Your website may rank well for some key terms, but are they the right terms? Do they generate the most targeted traffic? At Ceatus, we utilize Google Analytics to assess the efficacy of our directory and SEO clients' Internet marketing campaigns. This invaluable tool allows us to evaluate the source(s) of your website traffic and key word searches your prospective patients are using, as well as visitor activity metrics such as which pages visitors view and for how long. Based on this data, we are able to analyze the quality of your traffic and steer your strategy toward greater patient volume.