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July 2016 Ceatus Chronicles

Practice Makes Perfect! Expert tips for practice management success from our guest columnist By Lisa Marie Wark, MBA Effective practice management requires…well, some practice. It’s one thing to know what needs to be done, but it’s quite another to actually implement, instruct, and maintain the philosophy, the systems, and the processes. Your Corporate Culture Everything…Read More…

May 2016 Ceatus Chronicles

Can’t Deny It: Reviews = Revenue The Good, Bad and the (it doesn’t have to be) Ugly of Your Online Reputation A now famous Harvard study found that Revenues are directly tied to Reviews. This data showed that businesses with review scores trending upward by 1 star, e.g. moving up from 3.5 to 4.5 on…Read More…

April 2016 Ceatus Chronicles

Is SEO Dead? It is for your website if you make these mistakes! The phrase “SEO is Dead” has been bandied about recently, with the implication that it’s no longer relevant. Some Internet companies are using (and in some cases promoting) this phrase to convince their clients that they should stop working on their SEO…Read More…

March 2016 Ceatus Chronicles

Don’t Kill Your Digital Strategy Three fatal mistakes to avoid Research shows that a prominent digital presence equates to quality services — at least in the minds of consumers. They believe that a doctor with a highly visible, topnotch website is more skilled and more likely to provide quality care. One reason Internet visibility is…Read More…

February 2016 Ceatus Chronicles

Reviews, Reviews, Reviews All practices receive negative reviews…there’s no way to avoid it. And to add insult to injury, negative reviews hurt practice revenue. Luckily, there are ways to tackle this common problem. The best defense is a good offense; to offset negative reviews you need positive reviews — lots of them. Over the last…Read More…

January 2016 Ceatus Chronicles

Don’t Make Decisions Based on Sunk Costs One of the oldest rules in business is not to make decisions based on money that is already spent, i.e. “sunk costs.” Savvy business people make decisions that invest in their future. In today’s difficult economic environment, many digital marketing companies are much better at getting you to…Read More…

December Newsletter 2015

Festive Wine Pairings to Make Your Holidays Sparkle! Socializing Stimulate your palate and your conversations NV Lucien Albrecht Crémant d’Alsace Brut Rosé Fresh and alluring sparkling wine with dried strawberry flavors and a perky aftertaste. ($19.99) The history of the Albrecht family as winegrowers can be traced back to 1425 with Romanu Albrecht. In 1972,…Read More…

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.