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October 2014

A Nightmare on Google Street Is SEO the latest casualty? Lately, it seems all anyone can talk about is the supposed demise of search engine optimization (SEO). Is there any validity to it? To make a long story short, yes and no. Let’s start with the doomsday predictions. If you talk to companies that focus…Read More…

September 2014

Don’t Box Me In New ways to handle your Internet marketing strategy You may recall that in 2005 a book was published called Freakonomics. Written by Steven D. Levitt and Stephen J. Dubner, this book became wildly popular and, more importantly, widely read. The authors followed it with SuperFreakonomics, which also became a best-seller. Now,…Read More…

August 2014

Zen and the Art of Website Design The five most rev-worthy trends in website design With fall just around the corner, it’s time to shift gears. Fall is a time of renewal, a time to spruce things up. As the hub of your online marketing, what could be more worthy of a makeover than your…Read More…

July 2014

Define Your Online Identity – With Citations? “Citations are a key component of the ranking algorithms used by Google and Bing (Yahoo! uses Bing rankings). Other factors being equal, businesses with a greater number of citations will probably rank higher than businesses with fewer citations.” — Moz.com In today’s post-Panda and Penguin world, it can…Read More…

June 2014

The New Reality Your website is the portal to your practice success In today’s digital world, all of your marketing endeavors drive prospective patients to your website. This is both good news and bad news. While it’s good that prospective patients, including word-of-mouth referrals, are checking you (and your competition) out online before calling your…Read More…

May 2014

Help Us Help You! The 5 things practices do to sabotage their Internet marketing strategies In today’s digital world, attracting new patients to your practice means being found on the Internet. At this point, most practices have purchased nice-looking websites, and many have invested in Internet marketing strategies such as SEO. However, some of these…Read More…

April 2014

Is Net Neutrality Dead? ISPs can now selectively choose to favor, block or slow down Internet traffic. How will this impact your practice website? Most of us don’t pay a lot of attention to what the Federal Communications Commission (FCC) is up to, but it may be time to start. An ongoing battle over net…Read More…

March 2014

The Future Has Arrived Go forth social travelers, and remember the future is what you make it! Many of your new patients come through word-of-mouth referrals. However, today’s referral patients no longer pick up the phone and call your office; instead, they go online to learn more about you, your practice and your services before…Read More…

February 2014

The Content Connection Courting the consumer with unique content Roper Public Affairs recently reported that 80 percent of business decision-makers prefer to get information about a company from a series of articles rather than an ad, and 70 percent say that content marketing creates more of a connection. The first reported modern-day content marketing campaign…Read More…

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.