Introducing the Ceatus Chronicles, a new monthly newsletter offering a unique perspective on the latest news and tips related to practice management and patient conversion. Each new issue of the Ceatus Chronicles also will highlight a client case study and provide expert answers to common questions submitted to Ceatus’ many dentists, plastic surgeons, bariatric surgeons and eye care specialists.
The first issue of the Ceatus Chronicles focuses on one of the most important aspects of marketing your practice: Google visibility. The value of being featured prominently on Google for popular search terms – such as dentures cost, Botox and lap band – and location-based searches – such as Dallas Plastic Surgeon and Long Island LASIK Surgeon – cannot be overstated. It can in fact be the difference maker in your marketing strategy.
There are a number of steps, three of which are outlined in the Chronicles, that you can take to improve the visibility of your practice in Google’s search results.