Ceatus’ VP of Marketing, Tamara Evans, and VP of Product Management, Devin Butler, will be presenting on hot topics and trends in digital marketing at the ASOA portion of ASCRS.
Evans’ presentation, “How Do I Measure Social Media ROI?” will discuss how to effectively measure the engagement success of a practice’s social media strategy using key metrics for the ophthalmologist. We all know that social media is important, but how can we gauge our influence? Topics to include ROI Engagement Pitfalls, Successful Social Content, Engagement Ratios and how Social Media Reviews affect your online reputation. It will take place in the Morial Center (Room 356-357) on Saturday, May 7, 3:30-4:30 PM.
Butler’s presentation, “Google on the Attack – Is Your Patient-Generating Website Safe?” will discuss the numerous updates Google has recently made to how it ranks websites, as well as “risk factors” commonly seen on ophthalmic websites. His talk will take place in the Morial Center (Room 352) on Sunday, May 8, 2:15-3:15 PM.