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November 2014

Copyrighted Content: Tell No Tales

Arrrrrgh you ready for Google Pirate?

If you’ve been paying attention to Google lately, you may have heard that the company recently launched an attack on Internet pirates — that is, websites that are unlawfully posting copyrighted material. But will it affect you? If your site contains content or images that are the same as those found on other sites, you may get ensnared by Google’s Pirate update. Let’s take a look at the history of the Pirate…

Back in 2012, Google was under a barrage of fire on the Internet’s high seas. Incensed that the search giant was doing little to combat piracy, critics were blasting it from all directions. In response, Google launched the Pirate update, a series of algorithm changes aimed at punishing websites suspected of violating copyright laws.

Two years on, it seems some websites are unimpressed with Google’s maritime prowess. To again assuage its critics and reel in more offenders, in October Google released another update to Pirate.

As with other updates, Pirate functions like a filter. All websites are run through this filter, and those that are found to be in violation are thrown in the brig. There is no chance of getting out until Google decides to release a new update.

If all of this is making you seasick, you’re not alone. For many healthcare practices, updates such as Pirate can be a source of considerable stress. This is especially true for practices that have hired Internet firms to come up with their content and imagery, because it’s difficult to know if these elements are licensed or pirated. If the content is the same as on other sites, Google may assume the content has been taken improperly.

The good news? Ceatus clients have no reason to worry, as our team of professional healthcare writers, web developers, designers, SEO experts, programmers and client services specialists make sure that all of your Ceatus-produced content and images are above board.

So what about your website? Are you sure of its origin? If you are concerned that the company you hired to provide legitimate content may in fact be a pirate on the run from Google, Ceatus can help. We will replace the content in question with fresh, updated, original, non-pirated content before you get caught in Google’s net.

Why walk the plank? To learn more, contact Ceatus today.

Ask the experts

Q Why do TV dinners have Thanksgiving to…thank?

A In 1953, someone at Swanson misjudged the number of frozen turkeys it would sell that Thanksgiving – by 26 TONS! Some industrious soul came up with a brilliant plan: Why not slice up the meat and repackage it with some trimmings on the side? Thus, the first TV dinner was born! Click here for other fun Thanksgiving facts: http://www.cnn.com/

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Events

Maximize Your Internet Strategy

Come by the Ceatus booth for a FREE website evaluation!

American Academy of Cosmetic Surgery

New Orleans, LA
January 14-17, 2015
Booth 313

Join us in NOLA for the AACS 31st Annual Scientific Meeting. Ceatus CEO David Evans, PhD, will give two presentations focusing on the importance of SEO, reviews and testimonials, and ROI from Internet marketing. Don’t miss them!

“Google Ranks Websites”
Thursday, January 15
11:00 am – 11:20 am

“Build Reviews and Testimonials”
Friday, January 16
10:25 am – 10:45 am

Cataract Surgery: Telling It Like It Is!

Ritz-Carlton
Sarasota, Florida
January 15-18, 2015

Bring your Internet strategy into focus with Ceatus in Sarasota, Florida. We look forward to increasing your conversion and bringing new patients to your door!

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CEATUS Internet Marketing Tip of the Month

Why Doesn’t Anyone Like Me?

Have you ever wondered what type of posts generate Likes and Comments on Facebook? First and foremost, social media is… SOCIAL!!! So, even though your practice is healthcare based, statistics show that clinical-information-based posts are unlikely to (read: will never) generate social media engagement. If you want to have your posts liked/shared, so that you build your brand and reach new potential patients, your content needs to be interesting, entertaining and fun for your followers to share.

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Shaken, Not Stirred

These vintage cocktails are the bee’s knees!

Moscow Mule

Ingredients:

  • 1.5 oz vodka
  • ginger beer
  • 3 lime wedges
  1. Combine vodka and ginger beer in an iced glass and squeeze both lime wedges into the drink, discarding one and dropping the other in the drink.
  2. Shake and strain on fresh ice into rocks glass.
  3. Garnish with a lime wedge.

Irish Eggnog

Ingredients:

  • 1 egg
  • 1 oz. Irish cream liqueur
  • 2 cups whole milk
  • Cinnamon sticks
  1. Whisk egg, 1 oz. Irish cream liqueur and ¼ oz. Irish whiskey in a bowl until smooth.
  2. Bring 2 cups whole milk to a boil in a saucepan (do not use a slow cooker – it will overcook the eggs).
  3. Pour over the egg mixture, stirring to mix well.
  4. Pour into mugs.
  5. Sprinkle with nutmeg and garnish with cinnamon sticks.

Clover Club

Ingredients:

  • 1.5 oz gin
  • ½ oz simple syrup
  • ¾ oz fresh lemon juice
  • 2 dashes of raspberry syrup or grenadine
  • White of one small egg
  1. Shake all ingredients with ice and strain into a chilled cocktail glass. (Note: Drinks with egg must be shaken more in order to blend the egg.)

Whiskey Sour

Ingredients:

  • 2 oz bourbon or rye whiskey
  • 1 oz simple syrup
  • ¾ oz fresh lemon juice
  1. Shake all ingredients with ice and strain into an “old-fashioned” glass.
  2. Garnish with an orange slice and a cherry.

White Russian

Ingredients:

  • 1 oz vodka
  • 1oz Kahlúa
  • 1oz heavy cream
  1. Combine in a cocktail glass and shake. Serve over ice.

French 75

Ingredients:

  • 1oz V.S.O.P. Cognac
  • 1oz simple syrup
  • ¾ oz fresh lemon juice
  • Champagne
  1. Shake the brandy, lemon juice and sugar with ice.
  2. Strain into a champagne flute and fill with champagne.

 

Pousee Café

Ingredients:

  • 1.2 oz grenadine
  • 1.2 oz dark cacao
  • 1.2 oz green crème de menthe
  • 1.2 oz white crème de cacao
  • 1.2 oz apricot brandy
  1. Pour grenadine on the bottom, followed by dark cacao, green menthe, then white crème de cacao and finally brandy on top.
  2. Pour carefully over the back of a spoon into a cordial glass.
  3. Follow the ingredients in the order listed, layering one on top of the other: grenadine, dark cacao, green menthe, white cacao, apricot brandy.

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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