Stand Above the Crowd
Ceatus stands poised at the forefront of the myriad changes occurring in the Internet industry. Search engines alter their algorithms frequently, and our experts diligently study each change to determine the impact on our clients' SEM strategies. We then make the modifications necessary to sustain our clients' superior Internet visibility.
Your Website as a Reflection of Your Practice
All Internet searches lead to your website. Directories, paid searches, social media... Regardless of how prospective patients find you on the Internet, they ultimately land on your website. Your website should appeal to a broad spectrum of consumers, from those searching for general information to direct referrals searching for you by name. Our first step in creating your SEM campaign is to ensure that your website will deliver prospective patients to your practice.
When You've Got It, Flaunt It: SEO by Ceatus
External linking and on-site SEO are the two most important factors for a search engine-friendly website. Our link network — the most powerful in the industry — provides our clients with search engine credibility that is unequaled. Combined with expertly crafted page elements to include page titles, meta data and educational content, our SEO professionals ensure that your website yields powerful results. Our clients achieve top rankings in their markets... every time.
Sit Back and Let Your Ads Work For You: PPC
Pay-per-click (PPC) marketing can complement your website's organic SEO strategy and promote your practice website to potential patients. PPC allows you to only pay for traffic that is delivered to your site. Our experienced team of professionals strategically manage your PPC marketing campaign to ensure that your marketing message targets potential patients successfully.
Directories: Multiple Goals, One Solution
Four out of five potential patients begin their search for medical information by typing in general procedure keywords such as LASIK or cataract surgery. These keywords are extremely competitive and the results pages related to them are comprised almost exclusively of large government or educational sites. All About Vision and Refractive Surgery News achieve top rankings for these highly competitive, core keywords for two reasons. First, our experienced editorial staff develops credible, accurate educational content, working with our medical reviewers to ensure that our content is a valuable consumer resource. And second, our skilled SEO team continually studies the search engine algorithms and other variables, making changes to ensure that our strategies remain current and effective. A listing in our directories ensures that your practice has a valuable, credible online presence.
Multi-Media: Engage Prospective Patients
At Ceatus, we combine animation, video and photography with innovative search engine techniques to create a multimedia experience that will entertain and enlighten your visitors without compromising your search engine rankings. Our revolutionary techniques allow you to captivate and convert prospective patients with your state-of-the-art website.
Social Media: Connect, Interact, Convert
Twitter, Facebook, LinkedIn, YouTube and Digg (not to mention blogs, forums and other online communities) allow you to reach an exponential number of prospective patients through one of the fastest growing online mediums. We determine the preferred social media opportunities for your practice and then we customize these venues, branding your practice while showcasing your unique attributes and advantages. Our customized social media strategies ensure that Ceatus clients are able to take full advantage of this highly trafficked domain.