Staying on Target: Perfecting Your SEM Strategy
In today's point-and-click environment, prospective patients look to the Internet to research elective and reimbursed procedures, to validate word-of-mouth recommendations, and in many cases to choose a doctor. The Internet is the exclusive research tool for most of the populace — even for information as simple as a phone number or an address. There are hundreds of keywords, geo-targeting tactics and content options to choose from; therefore, ensuring that you are found where potential patients are searching is complex. At Ceatus, our skill and experience allows us to develop a highly targeted SEM strategy designed to satisfy our client's needs.
When Your Website Shines, So Do You
The first step of your successful SEM strategy is design. Expertly applied and appropriately balanced html, page titles, Meta data, educational content and animation elements will ensure that your website is eye-catching, excellent branding for your practice and search engine-friendly. A cataract and LASIK surgeon website from Ceatus combines form and function to ensure that your website is worthy of being found.
SEO: A Key Piece of Your Marketing Puzzle
Credible content, strategic keyword placement and effective linking are vital to a successful SEO campaign. The Ceatus cataract and LASIK surgeon SEO team continually reviews each client's website to ensure that our clients achieve maximum Internet visibility and new patient acquisition through highly targeted, qualified leads.
Paid Advertising: Strategic Placement of Your Practice Will Increase Your ROI
Skillfully managed pay-per-click marketing can greatly enhance your search engine presence, allowing you to quickly position your site in front of your potential patients. At Ceatus we employ the synergy of organic search and PPC strategies to maximize your search engine marketing ROI.
Directories: Achieve Maximum Exposure
Research shows that 80% of all searches begin with highly competitive core keywords such as LASIK or cataract surgery. The top results for these searches are limited to large educational portals such as government agencies and directories. Ceatus portals have comprehensive, credible consumer content and prominent organic listings which mean that your practice image is protected and promoted, one patient at a time. A listing in a Ceatus directory (All About Vision and Refractive Surgery News) ensures that you are found on the first page of Google and other major search engines for the most valuable search terms in refractive and cataract surgery.
Multi-Media: Go Beyond the Predictable Methods of Search Engine Marketing
The use of animation, video and photography transcends traditional static messaging. Consumers are looking for the most advanced technology and surgical procedures. Utilizing state-of-the-art graphic elements, Ceatus increases your Internet visibility and establishes your practice as an innovative leader in ophthalmology.
Social Media: Connect to Your Future
The effective use of social networks such as Twitter, Facebook, LinkedIn, YouTube and Digg (not to mention blogs, forums and other online communities) to reach prospective patients has become a vital component of any winning Internet marketing strategy. Our social media experts will set up custom pages on Facebook, Twitter and other networks incorporating videos, images, blogs and advertisements to create a powerful social media strategy for your practice. A Ceatus social media program allows your practice to take advantage of the explosion of Internet visibility taking place on social media platforms.