Are Patients Finding Your Website? Why SEO is Important
Each day 175 million people use the Internet. Eighty-four percent of the population has searched for medical information online, and 80 percent of them use search engines to begin their searches.*
Will they find your website? The reputation of your practice may depend on it. Prospective patients rely on search engines for information on plastic surgery procedures, and to back up word-of-mouth referrals. Those practices that are found easily appear more credible and more successful.
SEO Fundamentals
An effective website must be designed to be compatible with the algorithms and databases used by the search engines. Design, content, and programming require professional expertise to ensure top search engine rankings.
Higher Ranking = More Traffic
Prospective patients find the information they're looking for by clicking on the first few links at the top of the first results page. Practices that are listed in the top results are perceived as superior and receive exponentially more traffic. A team of experienced professionals well-versed in the fundamentals of search engine optimization is essential to the development and implementation of a successful search engine campaign.
*PEW Research