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Expand Your Internet Strategy to Get More Patients!

Background:

Rancho ENT is based in Poway, California, a bedroom community 23 miles north of downtown San Diego. As top-tier otolaryngologists, the doctors of Rancho ENT have mastered what there is to know about the ear, nose and throat. Before joining Ceatus, they had established a solid word-of-mouth reputation in their suburban niche, but their Internet strategy wasn’t producing the results they wanted. They joined Ceatus in 2016 and subsequently achieved a successful digital footprint.

Challenge:

Impressed with the huge success Ceatus had achieved, a few months later they turned to Ceatus to tackle another challenge: expanding their Internet strategy to draw patients from beyond their San Diego suburb. Google’s algorithm is designed to serve up local results, which limits a business’s ability to be visible to millions of consumers across a broader, more populated metro area in which they are not physically located. Because the experts at Ceatus continually study search engine changes and apply unparalleled analysis, they were able to develop a strategy to meet this challenge.

Solution:

Ceatus’ industry-leading SEO team immediately identified PPC — pay-per-click advertising — as the perfect fit for Rancho ENT’s medical strengths and location challenges. The team designed a Google AdWords PPC strategy around key words that highlighted the doctors’ expertise: audiologist, hearing test, sleep apnea, allergies, voice and swallowing disorders, and much more. For consumers in San Diego, surrounding suburbs and neighboring Orange County, Rancho ENT was suddenly visible, with a compelling PPC advertising and social media message tailored to the needs of potential patients.

Result:

The campaign’s timely messaging and advanced promotional pieces created a sense of urgency among potential patients. As clicks per impression grew 112%, phone calls rose an incredible 311% and emails increased by a phenomenal 1,315%! Meanwhile, the Click-Through Rate jumped 290% and ROI soared 478% — all while conversion costs were reduced by 84%. With their reputation spreading beyond their home community, Rancho ENT recently doubled their marketing budget for Ceatus PPC management.

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.