TO KILL A WEBSITE Eight “gotcha” mistakes that will crush your SEO Consumers associate Google rankings with quality – the better your rankings, the better consumers think you are. And it’s not just about being on the first page of Google search results. According to data from Chitika, by moving up just four positions in…Read More…

FAKE News About Google Rankings Four Strategies that Do NOT Improve Rankings Real SEO, or Search Engine Optimization, builds your online presence so that your website is compatible with the search engines’ algorithms. When done well, SEO positions your website to achieve high rankings and attract robust traffic. But achieving a stellar online presence is a complex process,…Read More…

Google Needs to E-A-T! Google rolled out a major update in late 2018 that impacted the rankings of many “expertise” websites. Expertise websites are those that offer advice or expertise, typically about money or health. Many healthcare-related sites took a major hit in rankings, so much so that those of us in the SEO community…Read More…

All I Want for the Holidays is Digital Marketing Success At Ceatus, we navigate the vagaries of the Digital Marketing world (Google, Facebook, Yelp, etc.) daily. As such, we are occasionally privy to inside scoops. Along these lines we thought we would share with our readers, one of the best letters to Santa we have…Read More…

3 Ways to Check Your Digital Marketing ROI The executives at Ceatus Media Group often speak about digital marketing at conferences, both in the United States and Europe. One of the most common questions from the audience is: “Am I getting a good ROI for my digital marketing dollars?” You Can’t Track 100% – So…Read More…

Want More High-End Patients? Try this one Simple Step! If you want more patients for high-end elective procedures, particularly from the millennial crowd, there is just one thing you need to do — control what is being said about you online. When your online review profile is very positive, new patients flock to your practice. This…Read More…

Not all that Flickers is Gold “Low-quality” Technology can have catastrophic consequences on your Google rankings We often take on clients whose previous SEO companies failed to deliver either the traffic or the services needed to succeed in the context of Google’s, and other search engines’, ever-changing algorithms. Our unparalleled expertise in SEO, in addition to…Read More…

Search and You Will Find? The How and Why Not of SEO Automation Last month Forbes published an article entitled, “How Much Do We Really Know About Google’s Ranking Algorithm?” The author concluded that we really don’t have much direct knowledge about the algorithm and voiced his opinion that Google should have a right to…Read More…