OSN interviews Dr. David Evans While Google is undoubtedly the linchpin of any effective digital marketing strategy, it’s not the only game in town. In a recent interview with OSN’s Cynthia Matossian, Dr. David Evans explained that social media – especially Facebook – is another important medium you can tap into to bring additional patients…Read More…

In his December 15 video blog for Healio, Dr. Evans elaborates on what makes a successful website. Turning to the Internet to locate more info about a doctor is common, even when we are referred to the doctor by friends and family. And thanks to the unfortunate arrival of Covid-19, people are now conducting even…Read More…

Have you recently used Google to search for a local business? If you’re like most people, you probably have. And if you have, you’ve probably noticed that Google now creates a profile for every business. This includes your practice. In a recent video blog with OSN’s Cynthia Matossian, Dr. Evans explained the importance of keeping…Read More…

Google announcement makes clear that your desktop-only website will soon make you invisible It may be the time for a new, fully responsive website. In fact, it definitely is. We say this due to a stunning announcement from Google’s John Mueller: The search giant plans to roll out its Mobile First Index in March of…Read More…

Does working from home inspire patients to make appointments? We constantly monitor the market opportunities for our clients and have seen a very positive trend in recent weeks. Patients want elective (and some not so elective) procedures done NOW! Many of our clients who have heeded our advice are seeing significant increases in appointments, consultations…Read More…

Three Surprising Things About Coronavirus that Can Help Your Business Every article and news flash about COVID-19 suggests gloom and doom for elective health care and other businesses for the foreseeable future. Offices are closed across many of the states and many consumers are at home, either working remotely or on temporary layoffs. At Ceatus,…Read More…

The Decline and Fall of Traditional WOM Referrals Prospective patients who find you through word of mouth no longer pick up the phone — they go online. Here’s how to get them off the Internet and into your office. Many of your new patients come through word-of-mouth referrals. However, today’s referral patients don’t just pick…Read More…

Paradise Lost Gone are the days when your marketing efforts drove prospective patients and Word-of-Mouth Referrals to simply call your practice For many practices, business slows down a bit during the summer. This is a good time to address the things that you haven’t had time for. A good and easy place to start is…Read More…

Social Media & Punishment Five Great Ways to Sabotage Your Social Media Strategy Both Millennials and Baby Boomers make decisions about you based on what they see online – often without even stepping into your practice or speaking to anyone on your staff. In fact, both generations  use your online presence, including Social Media, to…Read More…