Google Needs to E-A-T! Google rolled out a major update in late 2018 that impacted the rankings of many “expertise” websites. Expertise websites are those that offer advice or expertise, typically about money or health. Many healthcare-related sites took a major hit in rankings, so much so that those of us in the SEO community…Read More…
Newsletters
December 2018 Ceatus Chronicles
All I Want for the Holidays is Digital Marketing Success At Ceatus, we navigate the vagaries of the Digital Marketing world (Google, Facebook, Yelp, etc.) daily. As such, we are occasionally privy to inside scoops. Along these lines we thought we would share with our readers, one of the best letters to Santa we have…Read More…
November 2018 CEATUS Chronicles
3 Ways to Check Your Digital Marketing ROI The executives at Ceatus Media Group often speak about digital marketing at conferences, both in the United States and Europe. One of the most common questions from the audience is: “Am I getting a good ROI for my digital marketing dollars?” You Can’t Track 100% – So…Read More…
September 2018 CEATUS Chronicles
Want More High-End Patients? Try this one Simple Step! If you want more patients for high-end elective procedures, particularly from the millennial crowd, there is just one thing you need to do — control what is being said about you online. When your online review profile is very positive, new patients flock to your practice. This…Read More…
June 2018 Ceatus Chronicles
Hold On, They Did What? Five Common Mistakes that Sabotage Your Digital Marketing Mistake #1: Getting lured in by that slick “do-it-all platform” for your website Many marketing companies offer websites that operate ONLY on (and within) their own proprietary platform. These platforms promise everything wonderful, such as automated marketing functions, scheduled website updates and/or…Read More…
May 2018 Ceatus Chronicles
Not all that Flickers is Gold “Low-quality” Technology can have catastrophic consequences on your Google rankings We often take on clients whose previous SEO companies failed to deliver either the traffic or the services needed to succeed in the context of Google’s, and other search engines’, ever-changing algorithms. Our unparalleled expertise in SEO, in addition to…Read More…
April 2018 Ceatus Chronicles
Search and You Will Find? The How and Why Not of SEO Automation Last month Forbes published an article entitled, “How Much Do We Really Know About Google’s Ranking Algorithm?” The author concluded that we really don’t have much direct knowledge about the algorithm and voiced his opinion that Google should have a right to…Read More…
March 2018 Ceatus Chronicles
Review Revelation It’s not the end of the world if you get a bad review – but you do need to address it According to data from Nielsen, consumers consider online reviews to be as reputable as referrals from family members and friends1, and reviews have a significant impact on consumer buying decisions; a Better…Read More…
January 2018 Ceatus Chronicles
Click It, Click It Good Get Your SEO In Shape This Year Google and the other search engines constantly update their search algorithms to keep abreast of human behavior patterns. In order for your practice to prosper in 2018 and beyond, your digital marketing agency will need to pay attention to two important behavioral trends…Read More…
We'd Love To Speak To You About Your Online Marketing Plans
Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!
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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.