Hold On, They Did What? Five Common Mistakes that Sabotage Your Digital Marketing Mistake #1: Getting lured in by that slick “do-it-all platform” for your website Many marketing companies offer websites that operate ONLY on (and within) their own proprietary platform. These platforms promise everything wonderful, such as automated marketing functions, scheduled website updates and/or…Read More…
Not all that Flickers is Gold “Low-quality” Technology can have catastrophic consequences on your Google rankings We often take on clients whose previous SEO companies failed to deliver either the traffic or the services needed to succeed in the context of Google’s, and other search engines’, ever-changing algorithms. Our unparalleled expertise in SEO, in addition to…Read More…
Search and You Will Find? The How and Why Not of SEO Automation Last month Forbes published an article entitled, “How Much Do We Really Know About Google’s Ranking Algorithm?” The author concluded that we really don’t have much direct knowledge about the algorithm and voiced his opinion that Google should have a right to…Read More…
Review Revelation It’s not the end of the world if you get a bad review – but you do need to address it According to data from Nielsen, consumers consider online reviews to be as reputable as referrals from family members and friends1, and reviews have a significant impact on consumer buying decisions; a Better…Read More…
Click It, Click It Good Get Your SEO In Shape This Year Google and the other search engines constantly update their search algorithms to keep abreast of human behavior patterns. In order for your practice to prosper in 2018 and beyond, your digital marketing agency will need to pay attention to two important behavioral trends…Read More…
The Night Before Christmas: CEATUS Edition ‘Twas the night before Christmas, and the CEATUS Media team was on edge. They were waiting for Santa. Would he come? Would he hedge? For they had sent him a letter — they had even asked twice. Would he agree to a makeover? He sure would look nice! The…Read More…
Digital Marketing ROI: Trick or Treat? Three ROI tricks…don’t be fooled Return on Investment (ROI) are three words that receive an enormous amount of attention in the digital marketing sphere. We often speak about digital marketing at major conferences and inevitably, there are questions from the audience about how to evaluate ROI for digital dollars…Read More…
A Disturbance in the Force! Google’s HTTPS update announcement has practices asking if their website is in danger A recent communication from Google suggested that there is an HTTPS-related update for users of the Chrome browser (owned by Google). Chrome is one of about seven or eight browsers popular among Internet surfers. Other popular browsers…Read More…
Own It All! Diversifying your marketing dollars for Digital success Here at Ceatus we often hear the questions, “Where is the best place to invest my digital marketing dollars?” and “Should I focus on my website or SEO or social media or reviews or directories or PPC?” Obviously, these are excellent questions that go straight…Read More…
Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!
Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.