Apple’s move to restrict sharing of user information won’t be the death knell for Facebook. But will it affect your practice? In his February 20 video blog for Healio, Dr. David Evans, CEO, Ceatus Media Group, explains Apple’s earth-shattering move to block apps, including Facebook, from gathering users’ personal information — and the effect it…Read More…
Category: CEATUS Chronicles
Do You Need Video?
You sure do — YouTube is the Internet’s second largest search engine! Thanks to the emergence of YouTube as a major source of information for consumers, it is now very important that you connect with consumers through video. Just to give you an idea of how important, YouTube is now the Internet’s second largest search…Read More…
Online Content Marketing for Ophthalmology Practices
In his February 20 video blog for Healio, Dr. David Evans, CEO, Ceatus Media Group, delves into the finer details of online content marketing. In recent times—particularly during the Covid era—more and more people have been turning to the Internet to find surgeons, dentists and services in general. In the video blog Dr. Evans discusses…Read More…
Marketing Your Ophthalmology Practice on Facebook
OSN interviews Dr. David Evans While Google is undoubtedly the linchpin of any effective digital marketing strategy, it’s not the only game in town. In a recent interview with OSN’s Cynthia Matossian, Dr. David Evans explained that social media – especially Facebook – is another important medium you can tap into to bring additional patients…Read More…
How to Achieve a Successful Website
In his December 15 video blog for Healio, Dr. Evans elaborates on what makes a successful website. Turning to the Internet to locate more info about a doctor is common, even when we are referred to the doctor by friends and family. And thanks to the unfortunate arrival of Covid-19, people are now conducting even…Read More…
Optimizing Your Website for Local Search
Have you recently used Google to search for a local business? If you’re like most people, you probably have. And if you have, you’ve probably noticed that Google now creates a profile for every business. This includes your practice. In a recent video blog with OSN’s Cynthia Matossian, Dr. Evans explained the importance of keeping…Read More…
November 2020
URGENT: Don’t Let Google’s Mobile-Only Index Make Your Website Disappear!
Google announcement makes clear that your desktop-only website will soon make you invisible It may be the time for a new, fully responsive website. In fact, it definitely is. We say this due to a stunning announcement from Google’s John Mueller: The search giant plans to roll out its Mobile First Index in March of…Read More…
July 2020 CEATUS Chronicles: Flourishing During COVID
Does working from home inspire patients to make appointments? We constantly monitor the market opportunities for our clients and have seen a very positive trend in recent weeks. Patients want elective (and some not so elective) procedures done NOW! Many of our clients who have heeded our advice are seeing significant increases in appointments, consultations…Read More…
March 2020 Ceatus Chronicles: Three Surprising Things About Coronavirus that Can Help Your Business
Three Surprising Things About Coronavirus that Can Help Your Business Every article and news flash about COVID-19 suggests gloom and doom for elective health care and other businesses for the foreseeable future. Offices are closed across many of the states and many consumers are at home, either working remotely or on temporary layoffs. At Ceatus,…Read More…
We'd Love To Speak To You About Your Online Marketing Plans
Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!
Receive Our Newsletter
Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.