The Decline and Fall of Traditional WOM Referrals Prospective patients who find you through word of mouth no longer pick up the phone — they go online. Here’s how to get them off the Internet and into your office. Many of your new patients come through word-of-mouth referrals. However, today’s referral patients don’t just pick…Read More…

Paradise Lost Gone are the days when your marketing efforts drove prospective patients and Word-of-Mouth Referrals to simply call your practice For many practices, business slows down a bit during the summer. This is a good time to address the things that you haven’t had time for. A good and easy place to start is…Read More…

Social Media & Punishment Five Great Ways to Sabotage Your Social Media Strategy Both Millennials and Baby Boomers make decisions about you based on what they see online – often without even stepping into your practice or speaking to anyone on your staff. In fact, both generations  use your online presence, including Social Media, to…Read More…

Your Reputation Precedes You (and Your Revenue) The 3 biggest reputation and review management mistakes You would have to be living under a rock to be unaware that that your reviews and online reputation now play a major role in consumer spending decisions, i.e. when patients and customers are deciding whether to choose you! Studies…Read More…

TO KILL A WEBSITE Eight “gotcha” mistakes that will crush your SEO Consumers associate Google rankings with quality – the better your rankings, the better consumers think you are. And it’s not just about being on the first page of Google search results. According to data from Chitika, by moving up just four positions in…Read More…

FAKE News About Google Rankings Four Strategies that Do NOT Improve Rankings Real SEO, or Search Engine Optimization, builds your online presence so that your website is compatible with the search engines’ algorithms. When done well, SEO positions your website to achieve high rankings and attract robust traffic. But achieving a stellar online presence is a complex process,…Read More…

Google Needs to E-A-T! Google rolled out a major update in late 2018 that impacted the rankings of many “expertise” websites. Expertise websites are those that offer advice or expertise, typically about money or health. Many healthcare-related sites took a major hit in rankings, so much so that those of us in the SEO community…Read More…

All I Want for the Holidays is Digital Marketing Success At Ceatus, we navigate the vagaries of the Digital Marketing world (Google, Facebook, Yelp, etc.) daily. As such, we are occasionally privy to inside scoops. Along these lines we thought we would share with our readers, one of the best letters to Santa we have…Read More…

3 Ways to Check Your Digital Marketing ROI The executives at Ceatus Media Group often speak about digital marketing at conferences, both in the United States and Europe. One of the most common questions from the audience is: “Am I getting a good ROI for my digital marketing dollars?” You Can’t Track 100% – So…Read More…