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April 2018 Ceatus Chronicles

Search and You Will Find? The How and Why Not of SEO Automation Last month Forbes published an article entitled, “How Much Do We Really Know About Google’s Ranking Algorithm?” The author concluded that we really don’t have much direct knowledge about the algorithm and voiced his opinion that Google should have a right to…Read More…

March 2018 Ceatus Chronicles

Review Revelation It’s not the end of the world if you get a bad review – but you do need to address it According to data from Nielsen, consumers consider online reviews to be as reputable as referrals from family members and friends1, and reviews have a significant impact on consumer buying decisions; a Better…Read More…

October 2017 Ceatus Chronicles

Digital Marketing ROI: Trick or Treat? Three ROI tricks…don’t be fooled Return on Investment (ROI) are three words that receive an enormous amount of attention in the digital marketing sphere. We often speak about digital marketing at major conferences and inevitably, there are questions from the audience about how to evaluate ROI for digital dollars…Read More…

July 2017 Ceatus Chronicles

Which Review Sites are Most Important? Elementary, My Dear Watson Reviews have become a powerful form of online advertising, to be ignored at your peril. Nielsen data shows that potential patients believe online reviews just as much as a word-of-mouth referrals from friends or family members. Reviews also significantly impact buying decisions. A Better Business…Read More…

June 2017 Ceatus Chronicles

Melding Traditional and New Age Marketing Out with the old-school marketing and in with the new age (Digital) marketing? Not so fast! Ceatus leadership is often asked to speak at the major national and international elective health care conferences across eye care, plastic surgery, dentistry and other elective healthcare market segments. (See our schedule of…Read More…

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.