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April 2015

Google Changes without Representation “…Nothing can be said to be certain, except death and taxes Google changes” —Benjamin Franklin I once heard a surgeon compare a great SEO and online marketing firm to an effective tax advisor. The tax laws change on a regular basis and your tax advisor must be fully aware of these…Read More…

March 2015

Own Your Destiny You can’t take with you what you don’t own… Imagine the following scenario: You’re renting your home, and your landlord asks you to pay for new hardwood floors, cabinetry and kitchen appliances. Pretty absurd, right? Why would you ever invest in something you will never own? Yet, every day, surgeons and dentists…Read More…

February 2015

Want New Patients? Strengthening your online presence is the best way to attract them. Here are some basic strategies that many practices miss. These days, a strong online presence is an absolute must if you want to maximize new patient acquisition – and, therefore, is vitally important to the success of your practice. Who Needs…Read More…

January 2015

For Google the Bell Tolls Has the search giant’s dominance come to an end? Towards the end of the year, while we were all busy enjoying the holidays, a potentially transformative agreement was penned between two Internet stalwarts. With the stroke of a pen, Yahoo became the default search engine for the Firefox browser. The…Read More…

December 2014

Good Wine. Good Friends. Good Life. It’s the holiday season. Let the revelry commence! In this, the final issue of 2014, we thought a respite from the cares of business might be fun. What better way than to showcase our wonderful friends at the Good Life Wine Collective, who have generously offered a peek into…Read More…

November 2014

Copyrighted Content: Tell No Tales Arrrrrgh you ready for Google Pirate? If you’ve been paying attention to Google lately, you may have heard that the company recently launched an attack on Internet pirates — that is, websites that are unlawfully posting copyrighted material. But will it affect you? If your site contains content or images…Read More…

October 2014

A Nightmare on Google Street Is SEO the latest casualty? Lately, it seems all anyone can talk about is the supposed demise of search engine optimization (SEO). Is there any validity to it? To make a long story short, yes and no. Let’s start with the doomsday predictions. If you talk to companies that focus…Read More…

September 2014

Don’t Box Me In New ways to handle your Internet marketing strategy You may recall that in 2005 a book was published called Freakonomics. Written by Steven D. Levitt and Stephen J. Dubner, this book became wildly popular and, more importantly, widely read. The authors followed it with SuperFreakonomics, which also became a best-seller. Now,…Read More…

August 2014

Zen and the Art of Website Design The five most rev-worthy trends in website design With fall just around the corner, it’s time to shift gears. Fall is a time of renewal, a time to spruce things up. As the hub of your online marketing, what could be more worthy of a makeover than your…Read More…

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.