Publications 2
Revealed: Your Million-Dollar Review Strategy. Three Strategies Guaranteed to Make Reviews Count More
Evans, David W. “Revealed: Your Million-Dollar Review Strategy. Three Strategies Guaranteed to Make Reviews Count More.” Plastic Surgery Practice, October 2015.
http://www.plasticsurgerypractice.com/2015/09/revealed-million-dollar-review-strategy-three-strategies-guaranteed-make-reviews-count/
Description: While positive reviews online are great, sometimes the reviews we have are not working for us. Learn 3 review strategies that are guaranteed to make your reviews count more.
Pulling Rank: Can Online Reviews Boost Your Rankings?
Evans, David W. “Pulling Rank: Can Online Reviews Boost Your Rankings?” Plastic Surgery Practice, September 2015.
http://www.plasticsurgerypractice.com/2015/08/pulling-rank-can-online-reviews-boost-rankings/
Description: Online reviews are where it’s at, and this trend won’t change anytime soon. But how do they affect your rankings on Google and other search engines?
I Spa: Spa Branding for Beginners
Evans, David W. “I Spa: Spa Branding for Beginners” Plastic Surgery Practice, August 2015.
http://www.plasticsurgerypractice.com/2015/07/spa-spa-branding-beginners/
Description: Find out best practices and how to market your medspa online.
What’s it Worth to You? Are you getting what you paid for from your Internet marketing company?
Evans, David W. “What’s it Worth to You? Are you getting what you paid for from your Internet marketing company?” Plastic Surgery Practice, June 2015.
http://www.plasticsurgerypractice.com/2015/06/whats-worth-getting-paid-internet-marketing-company/
Description: Growing numbers of companies are trying to cash in on the search engine optimization (SEO) and Internet marketing game, but how much are these services really worth? And how can you tell if you are getting what you paid for?
Mobilegeddon: The Attack of the Killer Search Giant
Evans, David W. “Mobilegeddon: The Attack of the Killer Search Giant.” Plastic Surgery Practice, May 2015.
http://www.plasticsurgerypractice.com/2015/05/mobilegeddon-attack-killer-search-giant/
Description: Mobilegeddon is coming…Is your site ready? Find out the driving forces behind Google’s ranking change.
Does Your Website Have Street Cred? Four Steps Guaranteed to Improve User Experience (and Boost SEO to Boot)
Evans, David W. “Does Your Website Have Street Cred? Four Steps Guaranteed to Improve User Experience (and Boost SEO to Boot).” Plastic Surgery Practice, April 2015.
http://www.plasticsurgerypractice.com/2015/04/website-street-cred-4-steps-guaranteed-improve-user-experience-boost-seo-boot/
Description: Tips on how to improve your website’s user experience (and boost SEO).
Is Your Site At Risk? “Mobile Friendly” to Become Google Ranking Factor Starting April 21, 2015
Evans, David W. “Is Your Site At Risk? “Mobile Friendly” to Become Google Ranking Factor Starting April 21, 2015.” Plastic Surgery Practice, April 2015.
http://www.plasticsurgerypractice.com/2015/04/site-risk-mobile-friendly-become-google-ranking-factor-starting-april-21-2015/
Description: Warning: Imminent Google change ahead. Will it affect you?
Three far-reaching Internet marketing myths
Evans, David W. “Three far-reaching Internet marketing myths.” Plastic Surgery Practice, April 2015.
http://www.plasticsurgerypractice.com/2015/03/edge-three-far-reaching-internet-marketing-myths/
Description: Just like urban legends, new Internet marketing myths tend to gather strength and speed each year. But before you make any meaningful changes to your strategy based on these whisperings, separate the hype from the hope.
Can directory listings help solve your SEO problems?
Evans, David W. “Can directory listings help solve your SEO problems?” Plastic Surgery Practice, March 2015.
http://www.plasticsurgerypractice.com/2015/02/edge-can-directory-listing-help-solve-seo-problems/
Description: Could the RX for your low rankings and SEO problems really be a patient referral directory listing? The Internet marketing doctor weighs in.
Oh, What a Zoo: What do Google’s “Zoo” updates really change?
Evans, David W. “Oh, What a Zoo: What do Google’s “Zoo” updates really change?” Plastic Surgery Practice, February 2015.
http://www.plasticsurgerypractice.com/2015/01/oh-zoo-googles-zoo-updates-really-change/
Description: The true meaning behind Google’s “Zoo” updates, aka Panda, Pigeon and Hummingbird.
