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August 2019 Ceatus Chronicles: The Decline and Fall of Traditional WOM Referrals

The Decline and Fall of Traditional WOM Referrals Prospective patients who find you through word of mouth no longer pick up the phone — they go online. Here’s how to get them off the Internet and into your office. Many of your new patients come through word-of-mouth referrals. However, today’s referral patients don’t just pick…Read More…

April 2019 Ceatus Chronicles

Your Reputation Precedes You (and Your Revenue) The 3 biggest reputation and review management mistakes You would have to be living under a rock to be unaware that that your reviews and online reputation now play a major role in consumer spending decisions, i.e. when patients and customers are deciding whether to choose you! Studies…Read More…

Rod Solar Features CEATUS CEO, Dr. Evans’ Upcoming ESCRS 2019 Digital Marketing Course in Eurotimes Stories

Dr. David Evans, internationally renowned speaker and CEATUS’ CEO has, once again, been invited to share his expertise in Digital Marketing at the 37th annual European Society of Cataract & Refractive Surgeons meeting in Paris. Dr. David Evans speaking at ESCRS’ 36th Annual Congressional Meeting in Vienna. This year, Dr. Evans will speak about the importance…Read More…

Ceatus to Exhibit and Dr. David Evans to Speak at FFAS 2019 in New Orleans

Dr David Evans, CEO and Founder of Ceatus Media Group, returns to his hometown of New Orleans, LA for the 2019 FFAS (Foundation for Facial Aesthetic Surgery) meeting. Dr Evans, a renowned Digital marketing expert, was invited to speak on the topic of how to use website and social media content to build both SEO…Read More…

March 2019 Ceatus Chronicles

TO KILL A WEBSITE Eight “gotcha” mistakes that will crush your SEO Consumers associate Google rankings with quality – the better your rankings, the better consumers think you are. And it’s not just about being on the first page of Google search results. According to data from Chitika, by moving up just four positions in…Read More…

February 2019 Ceatus Chronicles

FAKE News About Google Rankings Four Strategies that Do NOT Improve Rankings Real SEO, or Search Engine Optimization, builds your online presence so that your website is compatible with the search engines’ algorithms. When done well, SEO positions your website to achieve high rankings and attract robust traffic. But achieving a stellar online presence is a complex process,…Read More…

January 2019 Ceatus Chronicles

Google Needs to E-A-T! Google rolled out a major update in late 2018 that impacted the rankings of many “expertise” websites. Expertise websites are those that offer advice or expertise, typically about money or health. Many healthcare-related sites took a major hit in rankings, so much so that those of us in the SEO community…Read More…

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.