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Ceatus VP of Marketing, Tamara Evans, Gives Standing Room Only Presentation at ASCRS about Measuring Social Media ROI

Picture1Ms. Evans was invited to present at the recent ASCRS/ASOA meeting in New Orleans.  Her course, entitled “How Do I Measure Social Media ROI”, touched upon the pros, cons and bottom line of the various social media platforms as well as how to leverage these platforms for maximum ROI.  In addition to providing examples of successful content, she also addressed engagement pitfalls and the importance of online reviews on your social media sites.

With her Masters of Science degree in Statistics, Ms. Evans took a mathematical approach to social media engagement and showcased her proprietary social media ROI calculations. These formulas included 3 measurements of social media engagement; Post Engagement Percentage, Total Engagement Percentage and Post Reach Ratio.

The audience was very engaged and this topic garnered a lot of attendees and questions. One big takeaway was that by leveraging your social media and your online reviews you can leave an online footprint that increases patient volume and retention.

Questions about your social media engagement? Call one our experienced Digital Marketing Consultants for a FREE Social Media Consultation at 858-454-5505 or email us at

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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