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Do You Need Video?

You sure do — YouTube is the Internet’s second largest search engine!

Thanks to the emergence of YouTube as a major source of information for consumers, it is now very important that you connect with consumers through video. Just to give you an idea of how important, YouTube is now the Internet’s second largest search engine.

So, what types of videos do you need to gain customers from YouTube?

Definitely not videos of surgery. If you’re a surgeon, it’s natural to think that your potential patients would probably want to see videos of you performing surgery. In reality, what they want is to learn about the outcome of surgery and the process, especially how easy and safe it is.

To accomplish this, you need to allow them to connect with you and hear positive commentary from your current/past patients. Here are some examples:

  • A heartfelt message from you
  • You discussing your philosophy
  • You explaining the process from consult to recovery, focusing on the positive results patients can expect
  • Patient testimonials, preferably featuring patients discussing how happy they are after treatment

Want to learn more about video? At Ceatus, we specialize in helping surgeons connect with potential patients through video and other mediums. Contact us today to learn more.

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Our expertise is widely recognized and Ceatus personnel are often invited to share our knowledge and lecture specifically about digital marketing at the major meetings worldwide. Why does this matter? Our unique qualifications and experiences allow us to offer proven strategies that deliver strong search engine placement, optimal lead generation and continued growth; even as online trends shift and technologies advance. Bottom line, we know how to help you connect with more patients online. Call us today to find out how we can help you reach more patients and grow your revenue!

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Read about the topics and trends that affect your Internet Marketing Strategy. Each monthly installment of The Ceatus Chronicles includes an insightful article about the latest trends in online healthcare search and marketing as well as case studies, Q&As and more.