How to Achieve a Successful Website

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In his December 15 video blog for Healio, Dr. Evans elaborates on what makes a successful website.

Turning to the Internet to locate more info about a doctor is common, even when we are referred to the doctor by friends and family. And thanks to the unfortunate arrival of Covid-19, people are now conducting even more online healthcare research than usual. This makes it all the more important that your practice has an attractive website. For better or worse, what attracts patients more than anything is good Google rankings.

Google rankings are crucial to the success of any medical or dental practice. Like it or not, potential patients think there is a direct correlation between the quality of a practitioner’s website (including its Google ranking) and the quality of that practitioner’s care and services. Bottom line: If your website doesn’t rank well on Google, prospective patients are likely to think your services are not up to par either.

If your website isn’t ranking well or takes a dip in rankings, there are two things you can look into:

1) See if any “no follow” or “no index” tags have been inadvertently placed on the site. These commands tell Google to ignore your website.

2) Check online newsletters like Search Engine Land or Search Engine Watch, to see if Google has had a major algorithm update. Google changes its algorithm more than 600 times a year, and two or three of these are major updates. If a website is not designed properly, its rankings can be adversely affected by these major updates. A good digital marketing team will have tools they can use to determine if the current site structure is incompatible with Google’s algorithm changes.

See the full video interview here

At Ceatus, we continually track our clients’ digital footprints to ensure maximum compatibility with Google’s ever-changing algorithm. If you have any questions, give us a call.