Many doctors hire Ceatus Media Group because they want to improve their Google rankings. And often, prior to contacting us, they thought they could call Google to fix the problem.
Unfortunately, this is not the case.
It’s important to remember that Google’s objective isn’t to satisfy your desire for high rankings; they stay in business by selling advertising. You can save yourself a lot of frustration by avoiding fruitless attempts to contact Google. Instead, you are better off calling a professional Digital Marketing Agency — Ceatus!
To ensure a website ranks well, there are a myriad of sophisticated variables that must be managed professionally by your Digital Marketing Agency. However, there are a couple of quick do-it-yourself checks that might explain a sudden change in rankings:
- Look to see if any “no follow” or “no index” tags have been inadvertently placed on the site. These commands tell Google to ignore your website.
- Check to see if Google has had a major algorithm update. Google changes its algorithm more than 600 times a year, and two or three of these are major updates. If a website is not designed properly, its rankings can be adversely affected by these major updates. Your Digital Marketing Team will have tools they can use to determine if the current site structure is incompatible with Google’s algorithm changes.
At Ceatus, we continually track our clients’ Digital footprints to ensure maximum compatibility with Google’s ever-changing algorithm. If you have any questions, give us a call at (615) 733-8111!