September 2013: Let’s Get Social!

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Social media is about building patient relationships

Social media is … “social.” It’s about building relationships, strengthening word-of-mouth referrals and connecting to the billions of users (and potential patients) online. Facebook alone has over 1.15 billion users, with Twitter and LinkedIn trailing behind at 500 million and 225 million, respectively. When it comes to tapping into these prospective patient-lead-generators, the key is to focus on how to be social, not on how to do social. Here are some simple tips that will help you create a great “social” presence and foster those relationships.

A Picture Tells a Thousand Words

It is well known that photos on Facebook generate more “likes” than the average post – about 50 percent more. So if you have a great promotion and want the whole world to know it, make sure to upload that beautiful flyer you’ve created and send it to the masses. Maybe you have a new fountain in your lobby or Tom just won employee of the month; throw it into a collage, add a filter and Bamm! You’re engaging your audience.

Read All About It!

About 350 million photos are posted to Facebook each day. How do you keep from getting lost in the crowd? Your headline. Typically, about 80 percent of people who view a post read its headline, so make sure yours stands out. It should make your patients and potential patients laugh, appeal to their emotions, and make them want to learn more; or it can just exude originality. We are not all poets, but don’t let this dissuade you. Just keep the following in mind when you post: give a reason to care or a reason to share.

Put Yourself in Their Shoes

Most companies, if they are successful, care for their consumers and believe in building relationships with them. The same applies with social media. If you post 15 times a day about your new device or a sale you have, your prospective patients will see right through this one-sided communication.

Share a deal and then ask your followers a fun question. Upload a video of your office and then add a great quote. Post a picture of your coupon and then follow it up with a silly video of a dog walking a tightrope. This encourages conversation and also keeps the interest of your audience. Put yourself in their shoes; how many times have you been irritated by companies you “like” and follow, posting only self-promoting posts? Don’t be that guy (or gal). Of course we are all looking to market our services, but social media can and should be more than that. It can be a place of sharing, caring and, ultimately, building patient relationships.

Make Time to Be Social

In conclusion, social media doesn’t have to be a big, insurmountable task, but it does require planning. In order to provide great content you must have time to write it up, upload photos, edit and then post to your social platforms. There is no magical recipe for social media success, but remember to keep it personal – and be inspired by that. The most successful brands online get leads and business and create loyal followers.

Bring the human aspect to your social media and watch your footprint expand.

CEATUS Case Study of the Month

UT Southwestern Laser Center for Vision Care

Branding is important for nationally recognized institutions

Background: UT Southwestern Laser Center for Vision Care is an internationally recognized eye care center in the Dallas-Fort Worth region. While it was already a world-renowned facility, the staff recognized that even the best-known brands, including the likes of Coca Cola and McDonalds, need ongoing branding efforts to achieve visible presence in multiple places.

Problem: The staff at UT Southwestern wanted to grow the center’s footprint and increase its patient conversion. However, they were uncertain how to most effectively take advantage of data showing that consumers are two-thirds more likely to convert if they see you in multiple places (Source: eMarketer).

Solution: Enter Ceatus Media Group and its consumer education portals. UT Southwestern decided to promote its laser center on the profile pages of Ceatus’ All About Vision LASIK and cataract surgeon directories. After consumers are educated about the details of vision correction surgery, they visit UT’s profiles to learn more about its surgeons and the procedures they offer.

Results: The UT Southwest profiles enhance and validate the UT brand, bolstering the center’s reputation among prospective patients familiar with UT and positioning UT as a center of excellence for consumers who were previously unaware of the center, but who are interested in learning about top eye surgeons. UT Southwest is a branding success story.

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Ask the experts

Q Do I really need Facebook for my practice?

A Facebook is an excellent way to connect with your patients. However, if your practice focuses mostly on patients who typically receive one high-end treatment, then Facebook is not as important for you as it is for practices whose patients receive multiple treatments in recurring visits to the office.

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Events: Maximize Your Internet Strategy

Come by the Ceatus booth for a FREE website evaluation!

ESCRS Annual Congress

European Society of Cataract & Refractive Surgeons
Amsterdam RAI Convention Center, The Netherlands
October 5-9, 2013
Booth A02

ESCRS brings together top cataract and refractive surgeons and industry members from all corners of the world. Themes of this year’s Congress will include laser refractive surgery and femtosecond-assisted cataract surgery. Ceatus CEO David Evans will be giving a presentation on how to increase your patient volume through Internet marketing. It’s not to be missed!

“Internet Marketing”
David Evans
October 7
Location: Amsterdam RAI

APSA/PSAA 39th Annual Educational Seminar

Hotel Solamar, San Diego
October 11-14, 2013

The Association of Plastic Surgery Assistants holds its annual educational seminar in conjunction with the American Society of Plastic Surgeons. Join Ceatus CEO David Evans and VP of Product Management Devin Butler for a panel discussion on converting leads online. See you there!

“The Secrets of Retaining More Online Leads and Converting Leads to Patients”

David Evans and Devin Butler with Marie Olesen of Real Patient Ratings
October 14

Plastic Surgery The Meeting

San Diego Convention Center
October 11-15, 2013
Booth 2021

Join Ceatus, Consumer Guide to Plastic Surgery and Breast Implants 4 You in beautiful San Diego, our home base. Sponsored by the American Society of Plastic Surgeons, the 88th Annual Plastic Surgery The Meeting brings together the best and the brightest surgeons in the specialty. Stop by Booth 2021 to meet the Ceatus team and see if your Internet strategy needs a facelift. Hope to see you there!

AAFPRS Fall Meeting

Sheraton New Orleans
October 19-21, 2013
Booth 707

Join us in jazzy New Orleans for the AAFPRS Fall Meeting. Look for Ceatus CEO David Evans’ four presentations on SEO, website ranking and ROI from Internet marketing. Don’t miss them!

“SEO Strategies for Premier Plastic Surgery Practices”
Oct. 19
Location: Napoleon Ballroom/ Exposition Hall

“Your Website: Does it Convert? Does it Rank?”
Location: Napoleon Ballroom/ Exposition Hall

“Maximizing Your Online Marketing ROI”
Oct. 20
Location: Napoleon Ballroom/ Exposition Hall

“Why Should I Pay More for My Internet Marketing Strategy?”
October 21

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Read about our Case Study of the Month

Game On!

32 NFL-team-inspired cocktails to kick off the football season!

Arizona Cardinals Sunrise


  • 1 1/2 ounces 1800 Tequila
  • 1/2 ounce Rose’s lime juice
  • 4 ounces orange juice
  • Grenadine
  • Jalapeño and blood orange for garnish
  1. Pour grenadine in chilled glass (if using ice, make sure some settles at bottom of glass)
  2. Add tequila, orange juice, and lime juice into shaker with ice, and shake thoroughly.
  3. Pour over ice and grenadine.
  4. Add jalapeño and sliced blood orange. Spicy!

Atlanta Falcons on My Mind


  • 2 ounces Four Roses Bourbon
  • 1/2 ounce Domaine de Canton Ginger Liqueur
  • 1 1/2 ounces peach nectar (Looza brand)
  • 2-3 dashes of Bitter Truth Celery Bitters
  • Basil
  1. Place 4 medium-sized fresh basil leaves in a shaker and muddle well.
  2. Add the liquids.
  3. Add ice and shake vigorously to chill and blend the flavors.
  4. Strain into an ice-filled short glass and garnish with a fresh sprig of basil and two thin straws.

The Baltimore Raven


  • 1 ounce vodka
  • 1 ounce rum
  • 1 ounce blue curaçao
  • 1/2 ounces Chambord
  1. Pour the vodka, rum and blue curaçao into a cocktail shaker filled with ice.
  2. Strain into a highball glass filled with fresh ice.
  3. Slowly pour the Chambord over the back of a bar spoon so it floats on top.

Chicago Buffalo Bill


In short rocks glass over ice:

  • 2-3 ounces apple juice
  • 2-3 ounces (equal part) bourbon
  1. Stir and enjoy!

Carolina Panthers Sweet Tea


  • 2 ounces Sweet Carolina Sweet Tea Vodka
  • 2 ounces lemonade
  1. Mix equal parts and enjoy!

Da Bears-tini


  • 1 1/2 parts Kahlua
  • 1 1/2 parts Stoli Vodka
  • Splash of coffee or espresso
  1. Combine ingredients in a shaker with ice and shake vigorously.
  2. Serve in a martini glass and garnish with a twist of lemon.

Cincinnati Bengal Cocktail


  • 1 dash Maraschino
  • 3 drops absinthe
  • 2 dashes orange bitters
  • 1 ounce sweet vermouth
  • 2 ounces Old Tom Gin
  1. Combine all of the ingredients into a shaker glass packed with ice.
  2. Stir until very cold and strain into a wine glass (port glass if you have one).

Cleveland Buster Brown


  • 1/2 ounce bourbon
  • 1/2 ounce fresh lemon juice
  • 2 dashes orange bitters
  • Splash of simple syrup
  • Lemon twist for garnish
  1. Combine all ingredients in an ice-filled cocktail shaker.
  2. Shake until cold and strain into a chilled cocktail glass.
  3. Garnish with the lemon twist.

The Dallas Cowboy Cocktail


  • 1 ounce Milagro Silver Tequila
  • 1/2 ounce blue curaçao
  • 1/4 ounce Grand Marnier
  • 1/2 ounce of lime juice
  • 1 1/2 ounces ginger ale
  1. Add all ingredients together, shake and strain.
  2. Top off with ginger ale.

Denver Broncos Orange Crush


  • 1 ounce Absolut Citron
  • 1 ounce Dekuyper Triple Sec
  • 1 ounce orange Juice
  • Lots of crushed ice
  1. Mix equal parts and serve!

Detroit Lions Paw


  • 1 ounce Southern Comfort liqueur
  • 1 ounce pineapple juice
  • 1 ounce raspberry wine
  1. In a cocktail shaker filled with ice, shake the Southern Comfort liqueur, pineapple juice, and raspberry wine until well blended.
  2. Strain into a martini glass.

Green Bay Packers – The Pack


  • Simple syrup
  • Splash of club soda
  • 2 dashes of orange bitters
  • 2 dashes of Angostura bitters
  • 2 ounces Glenfiddich 12
  1. Pour over ice, stir with bar spoon for about 20 seconds.
  2. Throw in a garnish of fresh orange peel for an extra point.

Houston Texans Bee Sting


  • For honey syrup:
    • 1 ounce honey
    • 1/2 ounce hot water
  • For the cocktail:
    • 1 jalapeño slice, about 1/2 inch thick
    • 1 1/2 ounces reposado tequila
    • 3/4 ounce freshly squeezed lemon juice
    • 3/4 ounce honey syrup
    • Garnish: jalapeño slice and lemon twist
  1. Stir honey and hot water together to make honey syrup.
  2. Muddle jalapeño in the shaker gently.
  3. Add tequila, lemon juice, and honey syrup. Fill shaker with ice and shake for 15 seconds.
  4. Strain into a chilled martini glass and garnish. Serve straight up.

Indianapolis Colts Dreamy Blues


  • 1 1/2 ounces white creme de cacao
  • 1 1/2 ounces blue curaçao
  1. Pour the creme de cacao into a well-chilled cocktail glass.
  2. Float the blue curaçao on top.

Jacksonville Jaguar


  • 1 part vodka
  • 3 parts Sprite® soda
  • 1 part banana syrup
  1. Mix in a highball glass. Add ice if desired.

Kansas City Chiefs Ice Water


  • 3/4 ounce gin
  • 3/4 ounce vodka
  • 1/2 ounce lime juice
  • 7-Up soda
  1. Pour gin, vodka and lime juice over ice in a highball glass.
  2. Fill with 7-up, and serve.

Miami Dolphins Mojito


  • 2 ounces rum
  • 1 ounce lime juice or 3 to 4 lime wedges
  • 8 to 10 mint leaves
  • Simple syrup
  • Club soda
  1. Place mint leaves, limes and simple syrup into a glass and muddle.
  2. Add ice and rum.
  3. Top off with club soda and shake.
  4. Garnish with mint leaves and limes.

Minnesota Vikings Purple Slurpee


  • 1 ounce blue curaçao liqueur
  • 1 ounce creme de bananes
  • 1 ounce grenadine syrup
  • 2 ounces club soda
  1. Pour the blue curaçao and the creme de banane in a tall glass.
  2. Blend ice, soda and grenadine and mix in the glass. Change amounts of ice and soda to liking.

New England Patriots Sidecar


  • 1 ounce light rum
  • 1/2 ounce brandy
  • 1/2 ounce triple sec
  • 1/2 ounce lime juice
  1. Pour the ingredients into a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a chilled cocktail glass.

New Orleans Saints Fizz


  • 2 ounces gin
  • 1 ounce cream
  • 1 egg white
  • 1/2 ounce lemon juice
  • 1/2 ounce lime juice
  • 2 teaspoons sugar, to taste
  • 2-3 drops orange flower water
  • Seltzer
  1. Combine everything except seltzer in a cocktail shaker. Tradition dictates that the drink be shaken very hard for at least one and preferably two full minutes with ice.
  2. Strain into a chilled Collins glass and add an ounce or two of chilled seltzer, to taste.

The Absolut Jolly New York Giants


  • 2 parts Absolut Ruby Red Vodka
  • 1/2 part Maraska Maraschino Liqueur
  • 1/4 ounce pomegranate juice
  • 1/2 part lemon juice
  1. Shake and strain into a martini glass over a brandied cherry, or over ice into a rocks glass.

New York Jets Appletini


  • 1/3 ounce dry vermouth
  • 1/3 ounce sweet vermouth
  • 1 ½ ounces vodka
  • 2 ½ ounces apple juice
  • Apple slice for garnish
  1. Fill martini glass with ice to chill.
  2. Fill mixing tin half way with ice.
  3. Add vermouth, vodka and apple juice.
  4. Discard ice from martini glass and fill glass with mixture.
  5. Garnish with apple slice.

Oakland Raiders Brewsky Sangria


  • 2 Bartlett pears, peeled and chopped
  • 1 cup plus 2 tablespoons fresh lemon juice
  • Four 12-ounce bottles lager, chilled
  • 1 cup triple sec
  • Ice
  • 2 Bosc pears, sliced, for garnish
  1. In a food processor, combine the Bartlett pears with 2 tablespoons of the lemon juice and process to a puree.
  2. Slowly pour the beer into a pitcher. Stir in the remaining 1 cup of lemon juice, the triple sec and the pear puree.
  3. Fill pint glasses halfway with ice.
  4. Add the sangria and garnish with the Bosc pear slices.

The Philadelphia Eagle Cocktail


  • 1 1/2 ounces gin
  • 3/4 ounce creme de violette
  • 1 ounce lemon
  • 1 tsp sugar
  • 1 egg white
  1. Pour the ingredients into a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a wine glass.

Pittsburgh Steelers Black and Gold


  • 2 ounces Blavod Vodka
  • 1 ounce Goldschläger Cinnamon Schnapps
  1. Pour the Blavod into a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a chilled cocktail glass.
  4. Top with Goldschläger.

Saint Louis Rams Mule


  • 3⁄4 ounce bourbon
  • 3⁄4 ounce Laird’s Applejack
  • 3⁄4 ounce lemon juice
  • 1⁄2 ounce Campari
  • 1⁄2 ounce triple sec, Cointreau
  1. Combine with ice, shake and strain into a chilled cocktail glass.

San Diego Chargers Electric Blue Margarita


  • 1½ ounces gold tequila
  • 1½ ounces fresh lime juice
  • ½ ounce blue curaçao
  • ¾ ounce agave nectar
  1. Combine ingredients in a shaker filled with ice.
  2. Shake and strain into a glass filled with ice.

San Francisco 49ers Gold Rush


  • 1/2 ounce Goldschläger cinnamon schnapps
  • 1/2 ounce freshly squeezed lemon juice
  • 3 ounces chilled brut sparkling wine
  • 1 to 2 dashes Angostura bitters
  1. Pour schnapps and lemon juice into a coupe glass, then top with sparkling wine and bitters

Seattle Seahawks Slammer


  • 1 1/2 ounces gin
  • 1 ounce triple sec
  • 3/4 ounce lime juice
  • Dash of Pernod (or other anise-flavored liqueur)
  • Dash of green crème de menthe
  1. Combine all ingredients in a cocktail shaker.
  2. Strain into a cocktail glass.

Tampa Bay Buccaneers Berried Treasure


  • 1 1/2 ounces New Amsterdam Red Berry Vodka
  • 3/4 ounce lemonade
  • 3/4 ounce white creme de cacao
  • Lemon peel for garnish
  1. Combine the ingredients in a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a chilled cocktail glass.
  4. Garnish with a lemon peel.

Tennessee Titans Firecracker


  • 1¼ ounces vodka
  • 1 ounce lemon juice
  • 1 ¼ ounces blue curaçao
  • ¾ ounce grenadine
  • Splash of simple syrup
  1. To make simple syrup, mix equal parts hot water and sugar until sugar is dissolved.
  2. Pour grenadine into bottom of an empty Collins glass.
  3. Add ice.
  4. Gently pour curaçao over grenadine.
  5. In a cocktail shaker filled with ice, combine vodka, lemon juice, and simple syrup.
  6. Strain over curaçao and serve with straw on the side, so guests can place straw into glass and see the layers explode.

Washington Redskins Apple Martini


  • 1 part crown royal
  • 1 part apple pucker
  • 1 part cranberry juice
  1. Combine Ingredients in a cocktail shaker with ice and strain into a cocktail glass.

Read about our Case Study of the Month

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