December 2013

Recent Posts



The Night Before Christmas: Ceatus Edition

‘Twas the night before Christmas, and the Ceatus Media team was on edge.
They were waiting for Santa. Would he come? Would he hedge?

For they had sent him a letter — they had even asked twice.
Would he agree to a makeover? He sure would look nice!

The time passed slowly — tick tock — like molasses.
If he agreed to laser eye surgery, he could read lists without glasses!

There were other things, too, that could make him feel great
And maybe even drop a little excess weight.

For one, Santa’s ruddy cheeks are likely rosacea.
He could have IPL and maybe a facial.
There’s almost no downtime, just think of the joy!
When Santa’s gifts arrive quickly to good girls and boys!

And how about Lap Band for our jolly chum,
To ensure his good health for Christmases to come.
Don’t get us wrong — he’s no lazy curmudgeon.
But we hope he contacts a qualified Ceatus surgeon.

Santa could also revamp his smile – just to mention.
He’s surrounded by sweets and his teeth need attention.
So a check-up’s in order this holiday season.
Just for a cleaning if for no other reason.

On the night before Christmas, the Ceatus team admired.
The glowing new Santa they had inspired.
He arrived jolly and laughing, in a great Christmas mood.
Still timeless St. Nick, just new and improved!

(In case you’re curious how St. Nick found all the right doctors, the answer is simple: he just plugged his requirements into Ceatus’ surgeon and dentist locator box.)

Happy Holidays!

Ceatus Media Group

Ask the experts

Q What is the most important aspect of my SEO strategy for 2014?

A Unique, high-quality content has become very important to ranking well with Google and other search engines. Creating a unique online content footprint for your practice should be a focus in 2014.

Back to top

Read about our Case Study of the Month

Events: Maximize Your Internet Strategy

Come by the Ceatus booth for a FREE website evaluation!

American Academy of Cosmetic Surgery

The Westin Diplomat Hotel
Ft. Lauderdale, Florida
January 14-19, 2014
Booth 326

Join us in the Sunshine State for the AACS 30th Annual Scientific Meeting. Look for Ceatus CEO David Evans on two panels discussing SEO, Internet presence and ROI from Internet marketing. Don’t miss them!

Friday, Jan. 17

11:00 a.m. – 12:30 p.m.
Research and Discovery: How Patients Find You (Panel)
“If I were #1 on Google All My Marketing Problems Would Be Over”
“Ratings and Reviews: Who’s Keeping Score for You?”

Sunday, Jan. 19

9:00 a.m. – 12:00 p.m.
Secrets of the Trade: Practice Survival Training 2.0
Moderator: Shelley (Panel)
“Your Name is Your Reputation – Own It!”

Cataract Surgery: Telling It Like It Is!

Sarasota, Florida
January 16-19, 2014

Bring your Internet strategy into focus with Ceatus in Sarasota, Florida. We look forward to increasing your conversion and bringing new patients to your door!

ASAPS Las Vegas 2014 Aesthetic Symposium

The Bellagio Hotel
Las Vegas, Nevada
January 23-25, 2014

Ceatus Media Group will be exhibiting at next year’s ASAPS Las Vegas 2014 Aesthetic Symposium. Stop by our table to talk to a Ceatus Internet marketing expert and get a FREE Internet Strategy Review!

Caribbean Eye

The Ritz Carlton
Cancun, Mexico
January 31- February 4, 2014

Meet the Ceatus team at our booth to learn how to maximize your Internet Marketing ROI at Caribbean Eye!

Back to top

CEATUS Case Study of the Month

Dr. Stef Guglielmetti – Johannesburg Vision Clinic, Johannesburg, South Africa

Johannesburg ophthalmologist generates new patient leads

Background: Dr. Stef Guglielmetti attended a three-hour seminar about Internet marketing presented by Ceatus Media Group CEO, Dr. David Evans. Inspired by what he learned about best practices for building and enhancing an online brand and image, Dr. Guglielmetti contracted with Ceatus Media Group to create more online visibility and generate more patient leads and surgical volume for his practice.

More Patient Referrals
Dr. Guglielmetti quickly began generating new patient leads through his personalized listing in All About Vision. All About Vision is the premier informational eye care website and receives more than 20 million visitors per year.

Patient Leads from New Practice Website
Within months of launching his new website, traffic began to grow rapidly and patient leads began coming from the website – not only from prospective patients who had heard of Dr. Guglielmetti through word-of-mouth referral, but also from those who found Dr. Guglielmetti’s website by searching for information online about LASIK and cataract surgery.

Results: Immediately after establishing a customized profile page on All About Vision, Dr. Guglielmetti began receiving leads from prospective patients who wanted to learn more about his premier services for LASIK and cataract surgery. Within months of launching his new website, traffic began to grow rapidly and patient leads began coming from the website, not only from prospective patients who had heard of Dr. Guglielmetti by word-of-mouth referral, but also from those who had searched for information online about LASIK and cataract surgery and found Dr. Guglielmetti’s website.

Learn About Dr. Evans’ Presentations

Dr. David Evans, CEO of Ceatus Media Group, speaks regularly at the annual meetings of many prestigious medical organizations, including ASCRS, ESCRS, ASAPS, Dallas Rhinoplasty Symposium, AAFPRS, CDS and others. Dr. Evans can be reached at

Back to top

Read about our Case Study of the Month

Eat, Drink and Be Merry

Ceatus employee holiday drink recommendations to spread the cheer and fun this holiday season!

David Evans, PhD, MBA

Armagnac Cocktail

2 oz. Château de Pellehaut Réserve de Gaston Armagnac
¾ oz. Grand Marnier
2 dashes of Orange Bitters

  1. Shake vigorously with lots of ice.
  2. Pour and strain into a chilled cocktail glass.
  3. Savor the moment.


Pumpkin Pie Martini

½ oz. Stoli Vanilla (optional to give it kick)
1 oz. Pumpkin spice liqueur (such as Hiram Walker)
½ oz. Kahlua
½ oz. half-and-half
Crushed graham crackers
Cinnamon stick (garnish)

  1. Add all liquids in a shaker filled with ice.
  2. Shake and strain into large martini glass rimmed with crushed graham crackers.
  3. Garnish with a cinnamon stick.


Gløgg (traditional drink from Scandinavia)

1 bottle red wine
1 cup water
Coarsely crushed spices in cheesecloth: 10 cloves, 2 cinnamon sticks, 8 cardamom pods, ½ tsp nutmeg
½ cup sugar
Optional: 1 ½ cups alcohol of your choice (Aquavit, rum, vodka, brandy, cognac)
1 cup raisins (presoak the raisins in the optional alcohol for added punch)
1 cup blanched almonds

  1. Slowly warm the red wine and water in a saucepan, add the coarsely crushed spices, let them sit overnight (or as long as you can), then remove.
  2. In a large saucepan, warm the spiced red wine without boiling, add the sugar and stir until fully dissolved, then add alcohol if desired.
  3. Add the raisins and blanched almonds.
  4. Serve warm in heat-resistant glass with a spoon.

Client Services

Christmas Cranberry Margarita

Wedge of lime
Ice cubes for shaking and serving
½ cup cranberry juice
½ cup silver or other 100% agave tequila,
¼ cup orange liqueur (Grand Marnier, triple sec or Citronage)
¼ cup fresh lime juice
Garnishes: lime or fresh cranberries

  1. Run a lime wedge around the rim of the glass, and dip the edge in sugar to coat.
  2. Fill glasses with ice. Set aside.
  3. In a cocktail shaker filled with ice, combine all the ingredients and shake.
  4. Strain into ice-filled glasses and serve.



3 parts champagne
1 part cranberry juice
1 raspberry

  1. Combine 6 oz champagne with 2 oz cranberry juice
  2. Pour into a chilled champagne glass.
  3. For sparkle, garnish with a raspberry rolled in sugar.


Jason W.’s Old Fashioned

2-3 oz. Woodford Reserve Kentucky Straight Bourbon
Regans’ orange bitters
1 to 1 ratio honey and water
One large ice cube
Orange peel
Cranberries to garnish

  1. Mix a 1 to 1 ratio of honey and water in a pan over low heat until thoroughly integrated. (This serves as the sweetener which I like to keep in a little squeeze bottle in the fridge for various cocktails.)
  2. In a shaker, pour 2-3 oz. Woodford Reserve Kentucky Straight Bourbon, a few dashes of Regans’ Orange Bitters and about ½ oz. of the honey water. Shake well with ice.
  3. Drop one large ice cube in a rocks glass.
  4. Pour the shaker, carefully straining out the ice cubes into your glass.
  5. Cut a piece of orange peel and warm it over a flame to help bring out the oils.
  6. If you’re careful you can “spray” orange zest from the peel by squeezing it at the flame over your glass. This gives the drink a cool fire effect and creates a nice orange aroma.
  7. Rub the peel around the rim, then drop it into the glass and enjoy!


Hot Toddy

1 oz. whiskey
1 tbsp honey
¼ lemon
1 cup hot water
1 tea bag
1 cinnamon stick

  1. Coat the bottom of a mug with honey.
  2. Add the liquor and the juice of the lemon quarter.
  3. On the side, heat water in a tea kettle and add the tea bag to make hot tea.
  4. Pour the steaming tea into the glass and stir with cinnamon stick.

Web Development

Christmas Tree Cocktail

3 oz. pomegranate juice (or cranberry)
2 oz. gin
1 oz. simple syrup
Lime juice (juice from 1-2 wedges will do)
A few fresh mint leaves
Pomegranate seeds & lime wheel for garnish

  1. Muddle mint leaves with simple syrup at the bottom of your glass.
  2. Add ice, then add gin, juice, and lime juice.
  3. Stir, and garnish as pictured above.


Len Takes Manhattan

1 ½ oz. bourbon or rye
1 ½ oz. sweet vermouth
½ oz. bitters

  1. Mix and pour into a chilled martini glass.
  2. Enjoy!


Irish Eggnog

1 egg
1 oz. Irish cream liqueur
¼ oz. Irish whiskey
2 cups whole milk
Cinnamon sticks

  1. Whisk egg, 1 oz. Irish cream liqueur and ¼ oz. Irish whiskey in a bowl until smooth.
  2. Bring 2 cups whole milk to a boil in a saucepan (do not use a slow cooker – it will overcook the eggs).
  3. Pour over the egg mixture, stirring to mix well.
  4. Pour into mugs.
  5. Sprinkle with nutmeg and garnish with cinnamon sticks.

Back to top

Read about our Case Study of the Month