December 2013

Ask the experts

Q What is the most important aspect of my SEO strategy for 2014?

A Unique, high-quality content has become very important to ranking well with Google and other search engines. Creating a unique online content footprint for your practice should be a focus in 2014.

CEATUS Case Study of the Month

Eat, Drink and Be Merry

Ceatus employee holiday drink recommendations to spread the cheer and fun this holiday season!

CEO
David Evans, PhD, MBA

Armagnac Cocktail

Ingredients:
2 oz. Château de Pellehaut Réserve de Gaston Armagnac
¾ oz. Grand Marnier
2 dashes of Orange Bitters

1. Shake vigorously with lots of ice.
2. Pour and strain into a chilled cocktail glass.
3. Savor the moment.

Writing

Pumpkin Pie Martini

Ingredients:
½ oz. Stoli Vanilla (optional to give it kick)
1 oz. Pumpkin spice liqueur (such as Hiram Walker)
½ oz. Kahlua
½ oz. half-and-half
Crushed graham crackers
Cinnamon stick (garnish)

1. Add all liquids in a shaker filled with ice.
2. Shake and strain into large martini glass rimmed with crushed graham crackers.
3. Garnish with a cinnamon stick.

Operations

Gløgg (traditional drink from Scandinavia)

Ingredients:
1 bottle red wine
1 cup water
Coarsely crushed spices in cheesecloth: 10 cloves, 2 cinnamon sticks, 8 cardamom pods, ½ tsp nutmeg
½ cup sugar
Optional: 1 ½ cups alcohol of your choice (Aquavit, rum, vodka, brandy, cognac)
1 cup raisins (presoak the raisins in the optional alcohol for added punch)
1 cup blanched almonds

1. Slowly warm the red wine and water in a saucepan, add the coarsely crushed spices, let them sit overnight (or as long as you can), then remove.
2. In a large saucepan, warm the spiced red wine without boiling, add the sugar and stir until fully dissolved, then add alcohol if desired.
3. Add the raisins and blanched almonds.
4. Serve warm in heat-resistant glass with a spoon.

Client Services

Christmas Cranberry Margarita

Ingredients:
Wedge of lime
Sugar
Ice cubes for shaking and serving
½ cup cranberry juice
½ cup silver or other 100% agave tequila,
¼ cup orange liqueur (Grand Marnier, triple sec or Citronage)
¼ cup fresh lime juice
Garnishes: lime or fresh cranberries

1. Run a lime wedge around the rim of the glass, and dip the edge in sugar to coat.
2. Fill glasses with ice. Set aside.
3. In a cocktail shaker filled with ice, combine all the ingredients and shake.
4. Strain into ice-filled glasses and serve.

Marketing

Poinsettia

Ingredients:
3 parts champagne
1 part cranberry juice
1 raspberry

1. Combine 6 oz champagne with 2 oz cranberry juice
2. Pour into a chilled champagne glass.
3. For sparkle, garnish with a raspberry rolled in sugar.

Sales

Jason W.’s Old Fashioned

Ingredients:
2-3 oz. Woodford Reserve Kentucky Straight Bourbon
Regans’ orange bitters
1 to 1 ratio honey and water
One large ice cube
Orange peel
Cranberries to garnish

1. Mix a 1 to 1 ratio of honey and water in a pan over low heat until thoroughly integrated. (This serves as the sweetener which I like to keep in a little squeeze bottle in the fridge for various cocktails.)
2. In a shaker, pour 2-3 oz. Woodford Reserve Kentucky Straight Bourbon, a few dashes of Regans’ Orange Bitters and about ½ oz. of the honey water. Shake well with ice.
3. Drop one large ice cube in a rocks glass.
4. Pour the shaker, carefully straining out the ice cubes into your glass.
5. Cut a piece of orange peel and warm it over a flame to help bring out the oils.
6. If you’re careful you can “spray” orange zest from the peel by squeezing it at the flame over your glass. This gives the drink a cool fire effect and creates a nice orange aroma.
7. Rub the peel around the rim, then drop it into the glass and enjoy!

SEO

Hot Toddy

Ingredients:
1 oz. whiskey
1 tbsp honey
¼ lemon
1 cup hot water
1 tea bag
1 cinnamon stick

1. Coat the bottom of a mug with honey.
2. Add the liquor and the juice of the lemon quarter.
3. On the side, heat water in a tea kettle and add the tea bag to make hot tea.
4. Pour the steaming tea into the glass and stir with cinnamon stick.

Web Development

Christmas Tree Cocktail

Ingredients:
3 oz. pomegranate juice (or cranberry)
2 oz. gin
1 oz. simple syrup
Lime juice (juice from 1-2 wedges will do)
A few fresh mint leaves
Pomegranate seeds & lime wheel for garnish

1. Muddle mint leaves with simple syrup at the bottom of your glass.
2. Add ice, then add gin, juice, and lime juice.
3. Stir, and garnish as pictured above.

Editorial

Len Takes Manhattan

Ingredients:
1 ½ oz. bourbon or rye
1 ½ oz. sweet vermouth
½ oz. bitters

1. Mix and pour into a chilled martini glass.
2. Enjoy!

IT

Irish Eggnog

Ingredients:
1 egg
1 oz. Irish cream liqueur
¼ oz. Irish whiskey
2 cups whole milk
Cinnamon sticks

1. Whisk egg, 1 oz. Irish cream liqueur and ¼ oz. Irish whiskey in a bowl until smooth.
2. Bring 2 cups whole milk to a boil in a saucepan (do not use a slow cooker – it will overcook the eggs).
3. Pour over the egg mixture, stirring to mix well.
4. Pour into mugs.
5. Sprinkle with nutmeg and garnish with cinnamon sticks.