August 2014: Zen and the Art of Website Design
The five most rev-worthy trends in website design
With fall just around the corner, it’s time to shift gears. Fall is a time of renewal, a time to spruce things up. As the hub of your online marketing, what could be more worthy of a makeover than your website?
Even if you don’t live on the Internet, you have probably noticed that website design trends have undergone a drastic change in the last year, and it’s more than possible that yours is in need of restoration.
Why is this important? Because consumers equate the quality of your website with the quality of your practice. It may be unfair, but if your website is outdated or behind the times, potential patients generally assume the same is true of you.
Here are five of the hottest new trends you can take advantage of to enhance your site and your image.
1. “Flat Design”
With Apple’s launch of iOS7, the design world was introduced to “flat design,” a realm void of standard design elements such as gradients, shadows and just about any other design element you can imagine. As Apple goes, so goes the world — and thus it should come as no surprise that flat design is now all the rage. We expect this trend to continue.
2. Large “Hero” Areas
Hero area? That’s right, this is the name of a portion of your homepage — specifically, the intro portion at the top, which often consists of an image with a small amount of text. Large hero areas may just be the top trend in website design. We don’t see this ending any time soon, because they allow for more creativity and, more importantly, are a highly effective method of capturing visitors’ attention.
3. Focus on Mobile
With so many mobile devices now able to access the Internet, more and more people are using these devices (in lieu of their computers) to browse online. According to PEW research, 91 percent of American adults have cell phones and over 50 percent have tablets or e-readers (or both). Designers have responded to this important trend with creative strategies to make websites adaptable to a variety of devices. The two most effective mobile design options you should consider are 1) a responsive design for your main website and/or 2) a dedicated mobile site. Both of these options facilitate the browsing experience and ensure that your practice website is seen by the exponentially increasing number of potential patients who use mobile devices to search online.
4. Long, Scrolling Sites
For a number of reasons, such as the ease of scrolling on mobile devices, long, scrolling sites are becoming more and more popular. These are not the tedious long-scrolling sites you might remember from years past, but rather a new breed of site characterized by less content that is more organized. New methods of Web design make it possible to design a long-scrolling site that is highly appealing to users.
5. Manipulated Imagery
In the age of one-touch cell phone filters, in which a photo isn’t a photo without a filter, it was only a matter of time before websites began to adopt this effect. Enter the burgeoning trend of manipulated imagery; where color overlays, blurred images and other manipulations are now being used to quickly create a mood or deliver a message. Taking advantage of this trend is an easy way to steer your website in the right direction.
Contact Ceatus to find out how you can cruise into the new season with a sleek and high-performing new website.
Ask the experts
Q The copyright notice at the bottom of my practice website home page has both my name and the name of my website company. What does this mean?
A Unfortunately, it probably means that you don’t own the content on your website. And, as if that wasn’t bad enough, your website company probably sold the exact same content to other doctors. The bottom line: If you decide to leave your website company, you won’t be able to take “your” content with you.
Events: Maximize Your Internet Strategy
Come by the Ceatus booth for a FREE website evaluation!
Maximize Your Internet Presence
Without Spending Another Penny
Plastic Surgeons can join Ceatus CEO David Evans for a free webinar sponsored by CareCredit:
In this webinar, you will learn:
- How tapping into unused and free resources will enhance your online footprint
- The value of long-tail searches in lead generation
- Effective, simple techniques to turn leads into consultations – and consultations into surgeries
Join Ceatus Media Group at the upcoming ESCRS conference in London. Ceatus CEO David Evans, PhD, will be giving a presentation aimed at helping you maximize your social media and ROI, so don’t miss out!
Introduction to Social Media
Practice Management & Development Programme
Monday, September 15
10:45am – 11:30am
Join Ceatus CEO David Evans for a panel discussion on Web trends, social media and converting patients online. See you there!
Join Ceatus, Consumer Guide to Plastic Surgery and Breast Implants 4 You in Chicago. Stop by Booth 830 to meet the Ceatus team and see if your Internet strategy needs a facelift.
Meet the Ceatus team at Booth 2802 to learn how to maximize your Internet marketing ROI at AAO in Chicago!
CEATUS Internet Marketing Tip of the Month
Hashtag, You’re It!
You see them all over your social media, but what exactly do hashtags do? And how can your practice use them?
A hashtag (the pound sign) turns any word or group of words that directly follow it into a searchable link. Its purpose is to organize content, including discussion topics, based on those keywords. For example, if you post about Labor Day you would use the hashtag #laborday. Your post will now automatically be displayed with all of the other posts that use #laborday. Anyone can create any hashtag phrase. However, the key to gaining visibility through this medium is to use hashtags that resonate with (and are searched by) a larger audience.
Here are three simple hashtags you can add to your posts:
1. #motivationalMonday – Post an uplifting article or video.
2. #transformationTuesday – Share a transformation (it can be a practice makeover or a patient’s success story) and join thousands of others in their quest for change.
3. #TBT (throwback Thursday) – Have a “retro” photo of you or your practice? Has your website recently had a makeover (if not, see our main article)? Be creative and enjoy your throwback with this hashtag.
Hashtags are a great way to build followers, gain visibility and join in on the conversation!
To increase your practice’s social media engagement, call us today and ask about the Ceatus Premium Social Media Package! 858-454-5505
Pause for a Moment of Science
If you find yourself in London for the XXXII Congress of the European Society of Cataract and Refractive Surgeons (ESCRS), or in Chicago, IL, for the meetings of the American Academy of Ophthalmology (AAO) or American Society of Plastic Surgeons (ASPS), you might want to take a detour to one of these fascinating and awe-inspiring science destinations.
The Museum of Science and Industry in Chicago, IL.
The Science of Storms exhibit reveals the science behind seven natural phenomena — lightning, fire, tornados, avalanches, tsunamis, sunlight and atoms in motion. It also features over 50 interactive experiments. “Weather” or not you should visit is not the question.
The Cabinet War Rooms in London, England
The Cabinet War Rooms are in an underground bunker that served as the British government command center during World War II. The War Rooms are frozen in time and are as they were years ago. The exhibits include real footage videos and interactive features, and house incredible technology used during the war, including a code-scrambling, transatlantic telephone used for correspondence between Winston Churchill and the Pentagon. It will be a domestic concern if you don’t report immediately to this museum.
The Field Museum in Chicago, IL.
This fascinating museum includes a recently opened, in-depth evolution exhibit, which contains Darwin’s personal artifacts and a collection of his discoveries and works. Quit monkeying around and check it out!
But in case you can’t make it to one of our favorite science destinations, you can always visit these other 19 science destinations that may happen to be in your own backyard: http://www.buzzfeed.com/hannahcgregg/essential-travel-destinations-for-science-nerds
Science Nerds Unite!