September 2016 Ceatus Chronicles

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Is Your Load Speed Affecting Your Rankings?

sept-news-1The “Load” Down on Site Speed

There’s a lot of talk out there about the importance of website load speed and how it might affect your Google rankings. As the leader in Internet marketing strategies, we constantly monitor information related to Google’s ranking algorithms, including the impact of load speeds.

One reason for the recent interest in this topic is that many website companies have been attempting to use this “metric” as a scare tactic to increase their sales. But as with other such tactics, it’s all bark, no bite. In reality, the vast majority of sites’ load times are fast enough to eliminate this issue as a ranking factor. And Google rankings are better for pages that have engaging (but more complex) consumer content, i.e. images, etc. Load speed is only an issue if your website loads so slowly that consumers click off because they are tired of waiting.

A website’s load speed is based on many factors, including the number of graphics, images and videos that appear on the site, and many of these components are actually viewed by Google as positive factors for your rankings, because they build engagement. It is not uncommon for high-ranking elective health care sites to have load speeds of 60/100 to 70/100. In fact, there are numerous articles out there about the misconceptions about Google page speed. So, while some companies may try to convince you that such scores represent a negative ranking factor, the evidence is clear that they do not.

See for yourself. Conduct load speed tests for a few of the Internet’s more successful websites using the Google Tool. You will find that many prominent and high-ranking sites have so-called “low” load times and “fail” the test, including Facebook, Twitter, Amazon, YouTube and many others.

If you receive an email suggesting you should be concerned about your site’s load speed, the easiest thing to do is compare your own site (using the tool above) to the website of the marketing company that is soliciting you. Not to brag, but Ceatus has the best understanding in the industry of the necessary interaction and balance between website load times, website content, conversion and Google rankings. A quick test shows that the Ceatus website, while having many pages, a number of videos and a plethora of graphics, loads faster than any of our competitors’ sites. We bring the same skill and experience to all of our clients.

As always, we hope you find this information helpful. If we can answer any questions or be of any assistance, please contact us.

Case Study of the Month

sept-news-2(Re)View From The Top

Doctor’s reviews contribute to 10% annualized revenue growth

Background: In 2014, a prominent celebrity dentist in the Chicago area found himself in an unfortunate position: his tried-and-true marketing strategies were beginning to erode and his annual billings were falling — to the tune of hundreds of thousands of dollars a year. He tried various strategies to improve the situation and met with some moderate success, but needed a more effective strategy.

Solution: In 2015, he implemented our popular Reviews Strategy to solicit more positive reviews using the automated review link. Because the doctor’s practice provided top-quality care, many patients were happy to go online to share their experiences by posting reviews. This, in turn, attracted other patients who were looking for top-notch of care. A spike in revenue occurred within months.

Results: Within a very short time period, he doubled his online reviews and experienced a $75,000 increase in revenue — equating to a 10% annualized revenue increase. “The uptrend continues in 2016 — this could be the best year ever,” he told us.

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“The online reviews have really made a difference in terms of my practice’s bottom line,” he continued. “My patients are usually over 45 years old, and I think that has to be the biggest segment of people going online to make health care choices…These days, most new patients tell us they have seen us online. And even though our website has not changed yet, we are getting high-quality patients from the internet. The evidence is clear that this incredible Reviews Program is working for us. I particularly like that digital marketing works for us 365 days a year, unlike paper advertising, TV, or radio ads.”

Immediately, the surgeon and his practice staff began accumulating positive reviews — and as a result, the surgeon’s average review score surged upward within just a few months. By Fall 2015 the surgeon reached 71 reviews (from 47 in May), and his average review score went above 4.0. Over the next six months, using the Ceatus Reviews tools, his reviews doubled to more than 150 and his average score was nearly 4.8!

And although he employs only four people (including himself), the dentist’s practice is on track to earn $1.5 million in fee-for-service annual billings in 2016.

When asked if he was satisfied with his return-on-investment, he replied, “The profitability is through the roof. This is a must-have program for every dentist who wants to grow his or her practice.”

Ask the experts

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Q: My friend’s Web company has offered him 10 links a month (for a fee of course). Is that good? Should I be doing this?

A: NO! No No No No No!! Contracting for a specific number of links on a monthly or regular basis is very risky as it can get your site penalized by Google. Also, buying links doesn’t work for your rankings anyway, so any marketing company that promises a specific number of links on a specific schedule should be avoided.

Events

Maximize Your Internet Strategy

Come by the Ceatus booth for a FREE website evaluation!

 

American Society of Plastic Surgeons

asps

Los Angeles, California
September 24-26, 2016
Booth 1446

Join us in Los Angeles at Booth 1446 to meet the Ceatus team and see how Ceatus can give your Internet Marketing Strategy a facelift.

American Academy of Ophthalmology

aao

Chicago, Illinois
October 15-18, 2016
Booth 2503

Is your Digital Marketing Strategy out of FOCUS? Come visit Ceatus at this year’s AAO conference (booth #2503) and see how we can help you grow your practice!

AAID

aaid

New Orleans, Louisiana
October 27-29, 2016
Booth 1026

Expand your online footprint with Ceatus concierge Digital Strategies at this year’s AAID conference in New Orleans. Our Digital Marketing Experts will be standing by at our booth (#1026) to answer all of your Internet marketing questions.

ASMBS

asmbs

New Orleans, Louisiana
November 2-4, 2016
Booth 137

Ceatus and Consumer Guide to Bariatric Surgery will be attending the American Society for Metabolic and Bariatric Surgery (ASMBS) Obesity Week in New Orleans. Come meet the Ceatus team at Booth 137!

Not attending any of these shows? Give us a call (858-454-5505) for a FREE Digital Strategy Evaluation!

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Get Your Drinks Ready!

32 NFL Team-Inspired Cocktails to kick off the football season!
 

cardinals

Arizona Cardinals Sunrise

Ingredients:

  • 1 1/2 ounces 1800 Tequila
  • 1/2 ounce Rose’s lime juice
  • 4 ounces orange juice
  • Grenadine
  • Jalapeño and blood orange for garnish
  1. Pour grenadine over chilled glass (if using ice, make sure some settles at bottom of glass)
  2. Add tequila, orange juice and lime juice into shaker with ice, and shake thoroughly.
  3. Pour over ice and grenadine.
  4. Add jalapeño and sliced blood orange. Spicy!

falconsAtlanta Falcons on My Mind

Ingredients:

  • 2 ounces Four Roses Bourbon
  • 1/2 ounce Domaine de Canton Ginger Liqueur
  • 1 1/2 ounces peach nectar (Looza brand)
  • 2-3 dashes of Bitter Truth Celery Bitters
  • Basil
  1. Place 4 medium-sized fresh basil leaves in a shaker and muddle well.
  2. Add the liquids.
  3. Add ice and shake vigorously to chill and blend the flavors.
  4. Strain into an ice-filled short glass and garnish with a fresh sprig of basil and two thin straws.

ravensThe Baltimore Raven

Ingredients:

  • 1 ounce vodka
  • 1 ounce rum
  • 1 ounce blue curaçao
  • 1/2 ounces Chambord
  1. Pour the vodka, rum and blue curaçao into a cocktail shaker filled with ice.
  2. Strain into a highball glass filled with fresh ice.
  3. Slowly pour the Chambord over the back of a bar spoon so it floats on top.

billsChicago Buffalo Bill

Ingredients:

In short rocks glass over ice:

  • 2-3 ounces apple juice
  • 2-3 ounces (equal part) bourbon
  1. Stir and enjoy!

Carolina Panthers Sweet Teacarolina_panthers_2012_wordmark

Ingredients:

  • 2 ounces Sweet Carolina Sweet Tea Vodka
  • 2 ounces lemonade
  1. Mix equal parts and enjoy!

bearsDa Bears-tini

Ingredients:

  • 1 1/2 parts Kahlua
  • 1 1/2 parts Stoli Vodka
  • Splash of coffee or espresso
  1. Combine ingredients in a shaker with ice and shake vigorously.
  2. Serve in a martini glass and garnish with a twist of lemon.

bengalsCincinnati Bengal Cocktail

Ingredients:

  • 1 dash Maraschino
  • 3 drops absinthe
  • 2 dashes orange bitters
  • 1 ounce sweet vermouth
  • 2 ounces Old Tom Gin
  1. Combine all of the ingredients into a shaker glass packed with ice.
  2. Stir until very cold and strain into a wine glass (port glass if you have one).

brownsCleveland Buster Brown

Ingredients:

  • 1/2 ounce bourbon
  • 1/2 ounce fresh lemon juice
  • 2 dashes orange bitters
  • Splash of simple syrup
  • Lemon twist for garnish
  1. Combine all ingredients in an ice-filled cocktail shaker.
  2. Shake until cold and strain into a chilled cocktail glass.
  3. Garnish with the lemon twist.

cowboyThe Dallas Cowboy Cocktail

Ingredients:

  • 1 ounce Milagro Silver Tequila
  • 1/2 ounce blue curaçao
  • 1/4 ounce Grand Marnier
  • 1/2 ounce of lime juice
  • 1 1/2 ounces ginger ale
  1. Add all ingredients together, shake and strain.
  2. Top off with ginger ale.

broncoesDenver Broncos Orange Crush

Ingredients:

  • 1 ounce Absolut Citron
  • 1 ounce Dekuyper Triple Sec
  • 1 ounce orange Juice
  • Lots of crushed ice
  1. Mix equal parts and serve!

lionsDetroit Lions Paw

Ingredients:

  • 1 ounce Southern Comfort liqueur
  • 1 ounce pineapple juice
  • 1 ounce raspberry wine
  1. In a cocktail shaker filled with ice, shake the Southern Comfort liqueur, pineapple juice, and raspberry wine until well blended.
  2. Strain into a martini glass.

packersGreen Bay Packers – The Pack

Ingredients:

  • Simple syrup
  • Splash of club soda
  • 2 dashes of orange bitters
  • 2 dashes of Angostura bitters
  • 2 ounces Glenfiddich 12
  1. Pour over ice, stir with bar spoon for about 20 seconds.
  2. Throw in a garnish of fresh orange peel for an extra point.

texansHouston Texans Bee Sting

Ingredients:

For honey syrup:

  • 1 ounce honey
  • 1/2 ounce hot water

For the cocktail:

  • 1 jalapeño slice, about 1/2 inch thick
  • 1 1/2 ounces reposado tequila
  • 3/4 ounce freshly squeezed lemon juice
  • 3/4 ounce honey syrup
  • Garnish: jalapeño slice and lemon twist
  1. Stir honey and hot water together to make honey syrup.
  2. Muddle jalapeño in the shaker gently.
  3. Add tequila, lemon juice, and honey syrup. Fill shaker with ice and shake for 15 seconds.
  4. Strain into a chilled martini glass and garnish. Serve straight up.

coltsIndianapolis Colts Dreamy Blues

Ingredients:

  • 1 1/2 ounces white creme de cacao
  • 1 1/2 ounces blue curaçao
  1. Pour the creme de cacao into a well-chilled cocktail glass.
  2. Float the blue curaçao on top.

jagaursJacksonville Jaguar

Ingredients:

  • 1 part vodka
  • 3 parts Sprite soda
  • 1 part banana syrup
  1. Mix in a highball glass. Add ice if desired.

chiefsKansas City Chiefs Ice Water

Ingredients:

  • 3/4 ounce gin
  • 3/4 ounce vodka
  • 1/2 ounce lime juice
  • 7-Up soda
  1. Pour gin, vodka and lime juice over ice in a highball glass.
  2. Fill with 7-up, and serve.

ramsLos Angeles Rams Mule

Ingredients:

  • 3⁄4 ounce bourbon
  • 3⁄4 ounce Laird’s Applejack
  • 3⁄4 ounce lemon juice
  • 1⁄2 ounce Campari
  • 1⁄2 ounce triple sec, Cointreau
  1. Combine with ice, shake and strain into a chilled cocktail glass.

dolphinsMiami Dolphins Mojito

Ingredients:

  • 2 ounces rum
  • 1 ounce lime juice or 3 to 4 lime wedges
  • 8 to 10 mint leaves
  • Simple syrup
  • Club soda
  1. Place mint leaves, limes and simple syrup into a glass and muddle.
  2. Add ice and rum.
  3. Top off with club soda and shake.
  4. Garnish with mint leaves and limes.

vikingsMinnesota Vikings Purple Slurpee

Ingredients:

  • 1 ounce blue curaçao liqueur
  • 1 ounce creme de bananes
  • 1 ounce grenadine syrup
  • 2 ounces club soda
  1. Pour the blue curaçao and the creme de banane in a tall glass.
  2. Blend ice, soda and grenadine and mix in the glass. Change amounts of ice and soda to liking.

patriotsNew England Patriots Sidecar

Ingredients:

  • 1 ounce light rum
  • 1/2 ounce brandy
  • 1/2 ounce triple sec
  • 1/2 ounce lime juice
  1. Pour the ingredients into a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a chilled cocktail glass.

saintsNew Orleans Saints Fizz

Ingredients:

  • 2 ounces gin
  • 1 ounce cream
  • 1 egg white
  • 1/2 ounce lemon juice
  • 1/2 ounce lime juice
  • 2 teaspoons sugar, to taste
  • 2-3 drops orange flower water
  • Seltzer
  1. Combine everything except seltzer in a cocktail shaker. Tradition dictates that the drink be shaken very hard for at least one and preferably two full minutes with ice.
  2. Strain into a chilled Collins glass and add an ounce or two of chilled seltzer, to taste.

giantsThe Absolut Jolly New York Giants

Ingredients:

  • 2 parts Absolut Ruby Red Vodka
  • 1/2 part Maraska Maraschino Liqueur (more Maraska Maraschino Liqueur drinks)
  • 1/4 ounce pomegranate juice (more pomegranate juice drinks)
  • 1/2 part lemon juice (more lemon juice drinks)
  1. Shake and strain into a martini glass over a brandied cherry, or over ice into a rocks glass.

jetsNew York Jets Appletini

Ingredients:

  • 1/3 ounce dry vermouth
  • 1/3 ounce sweet vermouth
  • 1 ½ ounces vodka
  • 2 ½ ounces apple juice
  • Apple slice for garnish
  1. Fill martini glass with ice to chill.
  2. Fill mixing tin halfway with ice.
  3. Add vermouth, vodka and apple juice.
  4. Discard ice from martini glass and fill glass with mixture.
  5. Garnish with apple slice.

raidersOakland Raiders Brewsky Sangria

Ingredients:

  • 2 Bartlett pears, peeled and chopped
  • 1 cup plus 2 tablespoons fresh lemon juice
  • Four 12-ounce bottles lager, chilled
  • 1 cup triple sec
  • Ice
  • 2 Bosc pears, sliced, for garnish
  1. In a food processor, combine the Bartlett pears with 2 tablespoons of the lemon juice and process to a puree.
  2. Slowly pour the beer into a pitcher. Stir in the remaining 1 cup of lemon juice, the triple sec and the pear puree.
  3. Fill pint glasses halfway with ice.
  4. Add the sangria and garnish with the Bosc pear slices.

eaglesThe Philadelphia Eagle Cocktail

Ingredients:

  • 1 1/2 ounces gin
  • 3/4 ounce creme de violette
  • 1 ounce lemon
  • 1 tsp sugar
  • 1 egg white
  1. Pour the ingredients into a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a wine glass.

steelersPittsburgh Steelers Black and Gold

Ingredients:

  • 2 ounces Blavod Vodka
  • 1 ounce Goldschläger Cinnamon Schnapps
  1. Pour the Blavod into a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a chilled cocktail glass.
  4. Top with Goldschläger.

chargersSan Diego Chargers Electric Blue Margarita

Ingredients:

  • 1½ ounces gold tequila
  • 1½ ounces fresh lime juice
  • ½ ounce blue curaçao
  • ¾ ounce agave nectar
  1. Combine ingredients in a shaker filled with ice.
  2. Shake and strain into a glass filled with ice.

49ersSan Francisco 49ers Gold Rush

Ingredients:

  • 1/2 ounce Goldschläger cinnamon schnapps
  • 1/2 ounce freshly squeezed lemon juice
  • 3 ounces chilled brut sparkling wine
  • 1 to 2 dashes Angostura bitters
  1. Pour schnapps and lemon juice into a coupe glass, then top with sparkling wine and bitters

seahawksSeattle Seahawks Slammer

Ingredients:

  • 1 1/2 ounces gin
  • 1 ounce triple sec
  • 3/4 ounce lime juice
  • Dash of Pernod (or other anise-
  • flavored liqueur)
  • Dash of green crème de menthe
  1. Combine all ingredients in a cocktail shaker.
  2. Strain into a cocktail glass.

buccannersTampa Bay Buccaneers Berried Treasure

Ingredients:

  • 1 1/2 ounces New Amsterdam Red Berry Vodka
  • 3/4 ounce lemonade
  • 3/4 ounce white creme de cacao
  • Lemon peel for garnish
  1. Combine the ingredients in a cocktail shaker filled with ice.
  2. Shake well.
  3. Strain into a chilled cocktail glass.
  4. Garnish with a lemon peel.

titansTennessee Titans Firecracker

Ingredients:

  • 1¼ ounces vodka
  • 1 ounce lemon juice
  • 1 ¼ ounces blue curaçao
  • ¾ ounce grenadine
  • Splash of simple syrup
  1. To make simple syrup, mix equal parts hot water and sugar until sugar is dissolved.
  2. Pour grenadine into bottom of an empty Collins glass.
  3. Add ice.
  4. Gently pour curaçao over grenadine.
  5. In a cocktail shaker filled with ice, combine vodka, lemon juice and simple syrup.
  6. Strain over curaçao and serve with straw on the side, so guests can place straw into glass and see the layers explode.

redskinsWashington Redskins Apple Martini

Ingredients:

  • 1 part Crown Royal
  • 1 part apple pucker
  • 1 part cranberry juice
  1. Combine ingredients in a cocktail shaker with ice and strain into a cocktail glass.

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